Blog Posts Tagged with Franchises, Business Opportunities, and Investments

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Hacked Off by an Email Data Breach?

According to news reports, hackers recently accessed the database of Epsilon, a large marketing company that sends emails on behalf of banks, stores and other businesses.  Was your company an Epsilon client?  If so, the stolen information could make it easier for crooks to send emails that appear to be from your brand.

Here are a few things you can do to help your customers avoid a phishing attack that abuses your brand.

The Inside Scoop from the Bizopp Cops

When the economic climate is uncertain, people tend to evaluate their options:  Is a career move in the cards?  Can a home-based business supplement my salary?  Is now the time to be my own boss?

But if there's one lesson from Operation Empty Promises — a federal-state sweep involving more than 90 law enforcement actions — it's that entrepreneurs should take their time and resist high-pressure tactics when operators claim to have the inside track on enhanced income.

Be your own boss?

Especially in a tough economic climate, it’s an attractive claim.  But as demonstrated by Operation Empty Promises — a multi-agency law enforcement initiative announced today — many companies promoting online opportunities, steady employment, or home business success promise the golden goose, but deliver a goose egg.

Keeping it cool at WiFi hotspots

Whether you’re waiting to board an airplane or grabbing a quick cuppa at a neighborhood café, public wireless networks are a great way for busy professionals to keep connected.

Convenient?  Yes.  Secure?  Mmm, not so much.

Unfortunately, most hotspots don’t encrypt what goes over the internet.  So if you send email, manage your calendar, use social networks, or transmit financial data while using a public network, you make it easier for hackers to lift confidential info like user names, passwords, and account numbers.

A Friendly Reminder

Paying millions in refunds.
Doing business under stringent injunctive provisions.
Posting hefty bonds before selling certain products.

For most people, the potential consequences of an FTC enforcement action are enough deterrent to stay within the bounds of the law.  But some marketers just don’t seem to get the message, as two recent cases demonstrate.

Four Steps to Protecting Your Business from Con Artists

You've just opened an invoice for office supplies you didn't order or for a listing in a business directory. It’s the same invoice you got last week – but this one is stamped "Past Due." Perhaps one of your colleagues says there's someone hounding her on the phone, demanding payment for Internet services your business didn’t request. You refuse to pay, and the next thing you know, they're threatening to take you to court, or turn the bill over to a collection agency and ruin your credit.

Data Security: Copi-er That!

If your company keeps sensitive data like Social Security numbers, credit reports, account numbers, health records, or business secrets, you’ve probably instituted safeguards to protect that information, whether it’s stored in computers or on paper. That’s great.  But it’s time to take those safeguards a step further.

It's in the cards

The hot present this holiday season is plastic: gift cards from popular online and brick-and-mortar retailers. But this year’s cards come wrapped in important new protections for people who buy and use them.

Tales From the Unencrypted

Does your business have a wireless network?  Do you or your employees ever use wifi to catch up on work from home?  Think about all the data that could be transmitted over your wireless network – credit card numbers, bank account information, business secrets.  You probably don’t want to share that information with everyone who passes through your neighborhood.  But that’s what you’re doing if you don’t use strong encryption and take other steps to secure your home network.  Someone nearby could “piggyback” on your network, or even access the information on your computer.

FTC Staff Recommends Changes to Business Opportunity Rule

The FTC's Biz Opp Cops have recommended that the Business Opportunity Rule be expanded to include work-at-home opportunities like envelope stuffing, medical billing, and product assembly, many of which have not been covered before. An FTC staff report outlines other suggested changes, including streamlining the disclosures required by the Rule so that people buying business opportunities get important info in a simple, easy-to-rea

On the Road Again

This is National Chemistry Week. It’s also National School Bus Week. And be sure to wish members of Team Jacob a happy National Wolf Awareness Week. But for most business travelers, the annual observance that really hits home – or the road – is National Protect Your Identity Week, October 17th through 23rd.

NetCetera Community Outreach Toolkit

Maybe you work in the tech sector.  Perhaps your firm has clients with a big internet presence.  Or maybe you're responsible for paying attention to how your family uses the computer.  That's why you'll want to know about the Net Cetera Community Outreach Toolkit, a free resource just released by OnGuardOnline.gov.

Deep in the Heart of Taxes

Owners of small businesses wrestling with tax obligations are sure to have seen the ads.  American Tax Relief LLC promised to settle customers’ delinquent federal and state taxes for a fraction of what they owe, as well as put a stop to tax liens, bank levies, and property seizures.  But according to a lawsuit filed by the FTC, the company charged up-front fees ranging from about $3,200 to $25,000 and offered little in return.

Miracle on 36th Street

In the holiday classic "Miracle on 34th Street," optimists and skeptics debated the existence of Kris Kringle. Nobody would liken effective advertising self-regulation to Santa Claus, but the National Advertising Division of the Council of Better Business Bureaus (NAD) – located on 36th Street in New York – has made believers out of a lot of people. Kicking off its annual conference today, the NAD is a forum for monitoring and evaluating truth and accuracy in national advertising.

UN-surance

Many smaller companies want to extend health benefits to employees, but are concerned about keeping the price affordable.  For people who own their own business or are looking for work, cost-effective coverage can be tough to find.  If you’re in the market for health insurance, make sure that’s what you’re buying.  Some programs pitched to small businesses, the self-employed, and the uninsured sound like affordable health insurance, but actually are medical discount plans.  Although some plans may offer legitimate savings, others take people’s money and provide very little in return.

The Dupe of URL

No, not the doowop song by Gene Chandler, but a form of fraud aimed at small businesses and non-profits. Here’s how the scam works: Con artists send fake invoices to businesses, listing the domain name or URL of the company’s website or a slight variation – like substituting ".org" for ".com." The bills, designed to look like they come from a domain name registrar, say the company owes money for its annual "website address listing" and "search optimization" service. Busy entrepreneurs are led to believe they have to pay to keep the company URL up and running.

BCP Business Center: Your Link to the Law

Welcome to the BCP Business Center:  Your Link to the Law.  Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals.  What else will you find?  The latest word on upcoming workshops, hot-off-the-presses staff reports, and new compliance videos.  We’ll do our best to keep things to the point with a minimum of ho-hum, a maximum of how-to, and as little yadda yadda yadda as a legal website can manage. 

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