Blog Posts Tagged with Franchises, Business Opportunities, and Investments

There was a twisted kind of accuracy in one of the company names used by a Phoenix-based outfit that peddled business opportunities. It was called “Building Money” and build it they did. The problem was that they built it for themselves – and not for the older consumers, military veterans, and folks on fixed incomes the FTC says they bilked out of millions of dollars.

Today kicks off National Consumer Protection Week, but what the FTC does to protect consumers is only part of the story. We also work hard to help small business get down to business. Here are just a few examples of what we’re doing to protect your business from deceptive practices.

As part of the FTC’s historic $200 million settlement with Herbalife, about 350,000 Herbalife distributors should be watching their mail for a partial refund check. The FTC has more information about the refunds and advice for people thinking about investing in a multilevel marketing opportunity.

Promoting a “Young People’s Revolution,” multi-level marketer Vemma pitched its business opportunity to college students and other young adults as a big-money, fast-lane alternative to “the traditional 9-to-5.” In 2015, the FTC sued Vemma and related parties, alleging that its smoke-and-mirrors earnings claims were obscuring the true nature of what Vemma was up to.  As a result of an FTC settlement, there’s a revolution underway all right.

There’s an upcoming gotta-be-there trade show for your industry. Your company gets a form in the mail from a P.O. box in the Chicago area asking to confirm your address for a trade show listing. You or a staffer signs without giving it a second thought – until you get the surprise of a lifetime.

The Treasure of the Sierra Madre. The Italian Job. The Lords of the Rings. The quest for gold is a common theme in action films. But for many consumers who sent money to Encino, California-based Discount Gold Brokers, a lawsuit filed by the FTC alleges that the adventure has turned into a horror movie.

Remember the scene in the movie “Bull Durham” where veteran Crash Davis is prepping rookie Nuke LaLoosh for a TV interview and schools him on clichés about teamwork? “I’m just happy to be here. Hope I can help.” They don’t just apply to baseball. Most enterprises rely on help from others on the team. Unfortunately for consumers, that includes questionable outfits that need another company’s help to accept credit cards.

Marketers of Vemma juice drinks went to college campuses and elsewhere to recruit “affiliates” for their “opportunity.” Affiliates were encouraged to recruit more affiliates, who in turn would recruit more affiliates, who in turn . . . . You get the picture: Lather, rinse, repeat.

It’s graduation season. How’s this for a truthful take on the usual oratory?

Esteemed guests and distinguished graduates, despite what we said in our ads, many of you just got a degree or diploma that won’t qualify you to get the licenses you need to land a job in your field. And don’t count on your credits transferring to four-year colleges. But thanks for the thousands of dollars you paid out of your own pocket!