Fans of “Shark Tank” will remember it as one of the show’s most dramatic bidding wars. Charles Yim, CEO of Breathometer, pitched his smartphone-enabled breathalyzer as a way to “help people make smarter and safer decisions” about drinking and driving. All five sharks went for the product hook, line, and sinker. But according to the FTC, the defendants’ deceptive claims about the accuracy of the devices’ readings left consumers floundering.
Blog Posts Tagged with Alcohol
If you’re a stats fan – the kind that can recalculate a pitcher’s ERA before the runner slides across the plate – the release of the FTC’s fourth major study on the alcohol industry offers a wealth of empirical data for your consideration. Based on information submitted by 14 companies in response to FTC Special Orders, the study focuses on alcohol advertising and industry efforts to reduce marketing to underage audiences. Even if you don’t have clients in that
A final FTC order will lead to big changes in the marketing of the Four Loko malt beverage and offers insights into the notice-and-comment process for all proposed administrative settlements.
Bulk up while partying down. At least, that’s the message FTC staff was concerned consumers might take from ads for Devotion Vodka. According to the staff, the beverage was advertised to contain a significant amount of protein and to help build muscle mass — with the additional benefit of not causing hangovers.
Does the IRS have a Form 1039? Do drivers ever get their kicks on Route 67? And does 3.14158 ever feel unappreciated because pi gets all the attention?
Most attorneys and business executives are familiar with Section 5 of the FTC Act, which outlaws unfair or deceptive trade practices. But Section 6 also plays a critical role in protecting consumers. Specifically, Section 6(b) authorizes the FTC to get information from companies — “special reports” — about certain aspects of their business.
It’s not likely your favorite sommelier stocks it, but Four Loko — a supersized, high-alcohol, fruit-flavored, carbonated malt beverage — is a well-known drink in certain circles.
Launching this year’s We Don’t Serve Teens campaign, the FTC and a coalition of private and public groups have materials available for businesses, parents, and others that support the legal drinking age of 21. If you’re an alcohol retailer — or have clients in the industry — you know that underage alcohol sales are illegal.
Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals. What else will you find? The latest word on upcoming workshops, hot-off-the-presses staff reports, and new compliance videos. We’ll do our best to keep things to the point with a minimum of ho-hum, a maximum of how-to, and as little yadda yadda yadda as a legal website can manage.