Blog Posts Tagged with Data Security

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Close-up on disclosures

The FTC just released the preliminary agenda for the May 30, 2012, workshop to consider the need for new guidance for online advertisers about making disclosures. If that’s a topic of interest to your business (and it’s tough to imagine a company not involved in those discussions), you’ll want to stay up on the latest. What’s on the schedule for May 30th? After a kick-off presentation on usability research, the workshop will feature four panels: 9:30 – Panel 1: Universal and Cross-Platform Advertising Disclosures

6(b) or not 6(b): That is the question

Does the IRS have a Form 1039?  Do drivers ever get their kicks on Route 67?  And does 3.14158 ever feel unappreciated because pi gets all the attention?

Most attorneys and business executives are familiar with Section 5 of the FTC Act, which outlaws unfair or deceptive trade practices.  But Section 6 also plays a critical role in protecting consumers.  Specifically, Section 6(b) authorizes the FTC to get information from companies — “special reports” — about certain aspects of their business.

Paper, Plastic . . . or Mobile? FTC announces agenda for April 26th workshop

Mobile devices are changing how people go about their daily lives, and that includes how they pay for stuff. As announced in January, the FTC is hosting a workshop on April 26, 2012, to examine the use of mobile payments in the marketplace and their effects on consumers. The workshop — which will be held at the FTC’s Conference Center at 601 New Jersey Avenue, N.W., in Washington, D.C. — is free and open to the public.  The agenda is now available.

Financial literacy makes good business $en$e

Imagine for a moment your ideal customer.  They consider their choices carefully before buying.  They keep their accounts current.  When service is top-notch, they spread the word to friends and family.  If there’s a glitch, they give you a chance to correct the problem before posting thumbs-down reviews.  Now imagine you could “create” your own cadre of contented customers.  Fantasy Land?  It’s more real than you might imagine.

Data security & COPPA: RockYou like a hurricane

Are there hotter topics these days than data security and kids’ privacy?  An FTC law enforcement settlement with the social networking site RockYou ticks both of those topical boxes and challenges a course of conduct the FTC says made it easier for hackers to access the personal information of 32 million users.  The complaint also alleges the company collected info from kids in violation of the Children’s Online Privacy Protection Act.

FTC releases Privacy Report

In a world of smart phones and smart grids, the smart money is on companies that play it smart with consumers’ information.  Consistent with its 40 years’ experience protecting consumer privacy, the FTC’s just-released Report — Protecting Consumer Privacy in an Era of Rapid Change:  Recommendations for Businesses and Policymakers — underscores that message and outlines a new privacy framework designed for the

Paper, Plastic . . . or Mobile?

How consumers pay for things is changing.  Pretty soon exasperated parents may start reminding kids that “mobile payments don’t grow on trees.” And if there’s a remake of “Jerry McGuire,” the sports agent may yell to his client “Show me the mobile payment!”

Clearing out our IN box

We’re glad you’re visiting the BCP Business Center and thanks for your questions. Here are answers to some of your AQs. (Calling them FAQs on a site devoted to truth in advertising doesn’t seem quite right.)

New privacy system for movement of consumer data between US & Asia-Pacific economies

If your company does business in the Asia-Pacific region — or if you work with clients from that part of the global economy — you’ll want to follow recent developments in the privacy arena. This week, the FTC welcomed the approval by the Asia-Pacific Economic Cooperation forum (APEC) of a new initiative to harmonize cross-border data privacy protection among members of APEC.

Quoth the Maven

In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them.




Once upon a midnight lawful
Pondering practices, good and awful,
Reading through the U.S. Code
For dos and don’ts I parse and claw.

I came upon the Trade Commission’s
Section 5 with all revisions.

(De)fault lines

When people get the latest software, app, or gizmo, it comes with default settings configured by the company responsible for the product. The FTC’s settlement with Frostwire, a developer of free peer-to-peer (P2P) file-sharing software, raises interesting issues for industry. When can a company’s choice of default settings amount to an unfair practice under Section 5 of the FTC Act? And when can a company’s representations about default settings be considered deceptive?

New tool for back-to-school

It used to be that the biggest issues at back-to-school time were finding everything on the school supplies list and remembering who likes the crusts cut off the brown bag PB&J.  But nowadays, responsible adults need to consider the risks if children’s personal information — like a Social Security number on a registration form, permission slip, or health document — winds up in the wrong hands. When kids are victims of identity theft, the crime may go undetected for years.  But by the time they’re old enough to get a job or apply for a student loan, the damage has been done.

Linking, liking, and loading

Logo for BCP Business Center - Your link to the law

OK, now that it’s just us, here’s a reminder that most resources in the BCP Business Center are in the public domain. Thus, according to 17 U.S.C. § 105, they’re not subject to copyright restrictions. (Sorry for the citation. Sometimes we just can’t help ourselves.)  So you’re free to download, link, paste, tweet, like, dislike, and otherwise use FTC materials.

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