In Short: Advertising and Privacy Disclosures in a Digital World — an FTC workshop to discuss guidance on disclosures in the online and mobile world — is set for May 30, 2012. This is the latest development in the ongoing conversation about revising the FTC’s 2000 guidance publication, Dot Com Disclosures.
Blog Posts Tagged with Consumer Privacy
Social network site Myspace promised users it wouldn’t share their personally identifiable information in a way that was inconsistent with the reason people provided the info, without first notifying them and getting their approval. The company also said that information used to customize ads wouldn’t identify people to third parties and that Myspace wouldn’t share browsing activity that wasn’t anonymous.
People are going mobile — so transactions are, too. Today the FTC is hosting a national workshop, Paper, Plastic . . . Mobile, to consider the consumer protection implications of mobile payments. How can you get involved?
Does the IRS have a Form 1039? Do drivers ever get their kicks on Route 67? And does 3.14158 ever feel unappreciated because pi gets all the attention?
Most attorneys and business executives are familiar with Section 5 of the FTC Act, which outlaws unfair or deceptive trade practices. But Section 6 also plays a critical role in protecting consumers. Specifically, Section 6(b) authorizes the FTC to get information from companies — “special reports” — about certain aspects of their business.
If you haven’t already, hover up to your toolbar and bookmark the FTC’s Regulatory Review page. It’s your one-stop resource for what's coming up and what’s going down with Commission rules and guides of interest to your business and your clients. Recent announcements about the FTC's regulatory review schedule make it a must-read.
Mobile devices are changing how people go about their daily lives, and that includes how they pay for stuff. As announced in January, the FTC is hosting a workshop on April 26, 2012, to examine the use of mobile payments in the marketplace and their effects on consumers. The workshop — which will be held at the FTC’s Conference Center at 601 New Jersey Avenue, N.W., in Washington, D.C. — is free and open to the public. The agenda is now available.
In a world of smart phones and smart grids, the smart money is on companies that play it smart with consumers’ information. Consistent with its 40 years’ experience protecting consumer privacy, the FTC’s just-released Report — Protecting Consumer Privacy in an Era of Rapid Change: Recommendations for Businesses and Policymakers — underscores that message and outlines a new privacy framework designed for the
Dot Com Disclosures — the FTC’s staff publication about online advertising — was published 12 years ago. Of course, the same basic consumer protection principles apply online, in mobile marketing, and in other media, but a lot has happened since then. In light of technological changes, is it time for revised guidance about making disclosures required by FTC law?
When the FTC conducts an investigation to see if a company has violated the law, it’s important that the process is efficient and not unduly burdensome on those involved. The FTC’s Rules of Practice lay out the procedures the Commission follows.
Upromise offers users a service where they can save for college by getting rebates when they buy merchandise from participating retailers. But as the FTC charged in a recent law enforcement settlement, when it comes to consumer privacy and data security, the college savings membership program may want to consider a refresher course.
Have you been mulling over the impact of facial detection and recognition technologies? We have — and we’d like to hear more about how you see things.
This time of year retailers look forward to the sweet harmony of silver bells, laughing voices, and the cha-ching of registers. Here are some steps you can take to ensure a happier holiday for your business — and your customers.
The terms of the FTC’s proposed settlement apply only to Facebook. But to paraphrase noted legal scholar Bob Dylan, companies that want to stay off the law enforcement radar don’t need a weatherman to know which way the wind blows. What practical pointers can your business take from the Facebook case and other recent FTC actions dealing with consumer privacy?
The FTC’s complaint against Facebook outlines eight separate areas where the FTC says Facebook’s privacy practices were deceptive or unfair. What provisions does the proposed order put in place to protect people in the future?
One key provision is a broad ban on deception. Facebook can’t misrepresent the privacy or security protections that apply to any “covered information.” The order defines that as information “from or about” an individual consumer like:
When it comes to privacy promises, what you say you do with people’s personal information has to line up with your day-to-day practices. That’s the message of the FTC’s proposed settlement announced today with Facebook.
If your company does business in the Asia-Pacific region — or if you work with clients from that part of the global economy — you’ll want to follow recent developments in the privacy arena. This week, the FTC welcomed the approval by the Asia-Pacific Economic Cooperation forum (APEC) of a new initiative to harmonize cross-border data privacy protection among members of APEC.
Businesses have wised up that their customers are concerned about privacy. That’s why privacy promises, like any other claim you convey, have to be truthful. So when you describe how you use — and don’t use — people’s information, be sure to give them the straight story, avoiding steps that would undermine their privacy choices. That’s the nuts-and-bolts conclusion companies should draw from the FTC’s settlement with ScanScout, the first agency action addressing Flash cookies.