It turns out the real estate people have been right all along. A settlement with InMobi, one of world’s largest mobile ad networks, suggests that for consumers, it really is about location, location, location – or at least honoring consumers’ location privacy preferences and not tracking them without permission. The case is the FTC’s first action against the operator of a mobile ad network.
Blog Posts Tagged with Consumer Privacy
Combine two of the most talked-about consumer protection topics – health privacy and consumer-generated online content – and what do you get? A proposed FTC settlement with Practice Fusion, the largest cloud-based electronic health records company in the country, and six compliance tips for others in the industry.
The FCC asked – and we answered. Underway at the Federal Communications Commission is a proposed privacy rulemaking for broadband internet access service providers. The FCC sought public comment on the proposal and the staff of the FTC’s Bureau of Consumer Protection has offered its perspectives.
You want to build data security into your product development pipeline, but what concrete steps should you take to put that into practice? You could sit down over coffee with executives from Fortune 500 companies, innovative start-ups, and leading security firms to download their expertise, but the cost could be substantial in time, access, and caffeine. The FTC has a better idea.
The privacy framework for transatlantic exchanges of personal data between the EU and the United States has been in the headlines lately. But are you and your clients staying on top of your obligations on the Pacific side? If your company certifies its compliance with the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules, a proposed FTC settlement with Very Incognito Technologies serves as a reminder to honor those promises.
Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based advertising industry. One of the questions they posed was what additional actions industry should be taking to address online tracking as it develops ever more complex technologies. My answer? Tell people how they’re being tracked and offer them easy-to-use tools to block all of the techniques used to track them.
If you’re in the process of developing a health-related mobile app, what tools are essential to your success? The answer, according to some entrepreneurs, is innovative code, a great marketing plan, and the number of a take-out that delivers until 2AM. But have you given much thought to legal compliance? A new multi-agency interactive tool may help you determine which federal laws apply to your product.
The FTC hosted its first-ever PrivacyCon event on January 14, 2016, to showcase original research in the area of privacy and security research. With over 300 in-person attendees, 1500 virtual attendees watching via webcast, and many more following PrivacyCon on Twitter, the event was a huge success. Participants presented and discussed original research on important and timely topics such as data security, online tracking, consumer perceptions of privacy, privacy disclosures, big data, and the economics of privacy.
Ransomware, Drones, and Smart TV. That’s a trio you don’t often see together. The FTC will consider the consumer protection implications of those issues at three half-day conferences later this year. We call it the Fall Technology Series, and you’ll want to mark your calendar now.
There could be exceptions to the rule – maybe an unexpected bonus or an out-of-the-blue call from a friend – but as a general proposition, people don’t like surprises. As letters the FTC staff just sent to mobile app developers suggest, people really don’t like surprises about the information their apps gather. And the kind of data those apps had the capacity to collect may come as a surprise even to savvy industry members.
Ask any gardener and they’ll tell you it’s a fool’s errand to lop weeds off at the surface. You also have to target the root system that allows them to propagate in the first place. That’s one of the messages to take from a judgment in the FTC’s case against Ideal Financial Solutions, Inc., and previous actions against data brokers and others who lent their green thumbs to Ideal’s large-scale consumer scam.
If your company is in the business of pretzels or pitchforks, what you’re selling and who you’re selling to may not be a big deal. But if your stock-in-trade is personal information – sensitive stuff like people’s Social Security and bank account numbers – what’s reasonable under the circumstances may be different. That’s the message companies can take from the FTC’s settlement of a pending complaint against data broker LeapLab.
At the Federal Trade Commission, we’ve been very public about how we feel about privacy: we want consumers to enjoy the benefits of innovation in the marketplace, confident that their personal information – online and offline – is being handled responsibly.
Why is it your business if identity theft victims can get free personal recovery plans and other help that makes it easier for them to report and recover from identity theft? Here’s an answer: Because it’s good business – for you, your customers, your employees, and your community.
Experts from around the world have gathered today at PrivacyCon, the FTC’s first-ever confab to discuss the latest in consumer privacy and data security. And it’s much more than just talk. Leading academics and other experts will present new research on five key topics: the state of online privacy, consumer expectations, big data, the economics of privacy and security, and security and usability.
For a while now, pundits have been talking about the three V’s of big data: Volume – the vast quantity of information that can be gathered and analyzed; Velocity – the speed with which companies can accumulate, analyze, and use new data; and Variety – the breadth of data companies can analyze effectively.
2015 saw the end of The Late Show with David Letterman, but his Top 10 List legacy lives on. From the home office in Washington, D.C., here is our informal take on ten topics we covered this year in the BCP Business Blog.
Think of it like Woodstock – minus the mud and the seven-minute solo by Santana’s drummer.
Set for January 14, 2016, PrivacyCon won’t offer “3 days of peace & music,” but the FTC is bringing together some of the most intriguing thinkers from universities and think tanks around the world to present 19 original studies on privacy-related topics.
Interested business people are making tracks to the FTC’s workshop today on cross-device tracking. Can’t make it to Washington? Then watch the webcast.
Quick: How many connected devices do your customers have within arm’s reach right now? For a lot of them, the answer is (at minimum) a desktop computer, a laptop, a smartphone, a tablet, a connected TV, and a wearable gadget. What are the consumer protection implications when companies collect data through – and across – those devices for the purpose of advertising and marketing?