Blog Posts Tagged with Consumer Privacy

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Get smart? Dialing in on Smart TV

Whether they’re tuned to “The Real Houseplants of Poughkeepsie” (guilty as charged, Your Honor) or more high-brow fare, TVs are a lot smarter than many people realize. Smart TVs, streaming devices, game consoles, apps and set-top boxes may track consumers’ viewing habits in one way or another. The benefits of tracking technology are apparent anytime a person follows a “Viewers who watched The Night Manager also enjoyed The Last Panthers” recommendation. But what about the privacy implications?

Drone privacy discussion goes aloft

They’re overhead, on consumers’ minds, and under consideration this afternoon at the latest installment of the FTC’s Fall Technology Series. The topic is drones and experts on drone technology are gathering at the FTC right now to talk over the implications for consumer privacy. The event, which is free and open to the public, takes flight at 1:00 ET at the FTC’s Constitution Center conference facility, 400 7th Street, S.W., in Washington.

Drone technology: Does it deliver privacy?

Delivery by drone? We thought the Jetsons’ personal jetpack was the height of futuristic fantasy, but drone technology is bringing benefits like that closer to reality. But what about the consumer protection implications, especially when it comes to privacy? That’s on the agenda at the second installment of the FTC’s Fall Technology Series on drones on October 13, 2016.

Leaving info behind, in (rental) cars

Gary Numan sang, “Here in my car, I can only receive.” Well, those days are in the past. More and more vehicles are outfitted with the latest communications technologies like Bluetooth, GPS navigation, roadside assistance, streaming music, and web browsing. With mobile technologies in rental cars, consumers’ personal information can stay with the car long after the consumer has returned it. If you’re a car rental company, it’s important to think about protecting consumer privacy in connected rental cars. 

Putting Disclosures to the Test: What’s on the agenda?

If a disclosure is intended to inform consumers – and isn’t that pretty much the job description of a disclosure? – it should accomplish that task effectively. A “disclosure” that fails that fundamental test is no disclosure at all. That’s FTC 101. So what can be done to improve the testing and evaluation of disclosures? Leading academics and testing professionals will gather at the FTC on September 15, 2016, to explore that topic.

Track or treat? InMobi’s location tracking ignored consumers’ privacy settings

It turns out the real estate people have been right all along. A settlement with InMobi, one of world’s largest mobile ad networks, suggests that for consumers, it really is about location, location, location – or at least honoring consumers’ location privacy preferences and not tracking them without permission. The case is the FTC’s first action against the operator of a mobile ad network.

Going to Chicago

You want to build data security into your product development pipeline, but what concrete steps should you take to put that into practice? You could sit down over coffee with executives from Fortune 500 companies, innovative start-ups, and leading security firms to download their expertise, but the cost could be substantial in time, access, and caffeine. The FTC has a better idea.

When your privacy certification is Asia-Pacific specific

The privacy framework for transatlantic exchanges of personal data between the EU and the United States has been in the headlines lately. But are you and your clients staying on top of your obligations on the Pacific side? If your company certifies its compliance with the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules, a proposed FTC settlement with Very Incognito Technologies serves as a reminder to honor those promises.

Keeping Up with the Online Advertising Industry

Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based advertising industry. One of the questions they posed was what additional actions industry should be taking to address online tracking as it develops ever more complex technologies. My answer? Tell people how they’re being tracked and offer them easy-to-use tools to block all of the techniques used to track them.

Developing a health app? Book an appointment with two new compliance resources

If you’re in the process of developing a health-related mobile app, what tools are essential to your success? The answer, according to some entrepreneurs, is innovative code, a great marketing plan, and the number of a take-out that delivers until 2AM. But have you given much thought to legal compliance? A new multi-agency interactive tool may help you determine which federal laws apply to your product.

Announcing the next PrivacyCon

The FTC hosted its first-ever PrivacyCon event on January 14, 2016, to showcase original research in the area of privacy and security research. With over 300 in-person attendees, 1500 virtual attendees watching via webcast, and many more following PrivacyCon on Twitter, the event was a huge success. Participants presented and discussed original research on important and timely topics such as data security, online tracking, consumer perceptions of privacy, privacy disclosures, big data, and the economics of privacy.

Letters to app developers caution against info surprises

There could be exceptions to the rule – maybe an unexpected bonus or an out-of-the-blue call from a friend – but as a general proposition, people don’t like surprises. As letters the FTC staff just sent to mobile app developers suggest, people really don’t like surprises about the information their apps gather. And the kind of data those apps had the capacity to collect may come as a surprise even to savvy industry members.

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