Blog Posts Tagged with Advertising and Marketing Basics

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Suspension and prevention: The story behind suspended judgments

It’s a phrase you see every now and then in announcements about FTC settlements: “The order includes a $___  judgment, which has been partially suspended based on the defendants’ inability to pay.” What happens if it turns out the defendants weren’t telling the truth about their financial condition? A ruling by a federal judge in Arizona explains the consequences.

When touting auto systems checks, it’s wise to recall recalls

Make, model, and cup holders are considerations, of course, but what really matters to a prospective used car buyer is whether the vehicle’s systems check out. It just makes sense, since so many of those systems are tied to safety. But it’s not easy for consumers to tell if they’re buying a lemon or a creampuff. Many dealers try to assuage that concern by advertising that their used cars have passed multi-point checks.

FTC goes to court to challenge DeVry’s employment and earnings claims

According to a lawsuit just filed by the FTC, DeVry University’s ads conveyed to consumers that 90% of its graduates actively seeking employment landed new jobs in their field of study within six months of graduation. You can say this about DeVry: The company has been remarkably consistent in driving home the “90%” marketing message to prospective students in print and TV ads, online campaigns, brochures, and other advertising.

FTC issues Enforcement Policy Statement and business guidance on native advertising

If what looks to be an article, video, or game is really an ad – but it’s not readily identifiable to consumers as such – the FTC has another word for it: deceptive. Ads that blur the line between advertising and content have long been a consumer protection concern under Section 5 of the FTC Act.

FTC’s $100 million settlement with LifeLock: May (en)force be with you

The law may not authorize the use of light sabers, but to protect consumers and ensure that companies comply with existing orders, the FTC will use the forces within its power. It’s a lock that the agency’s $100 million settlement with LifeLock – one of the largest redress orders of its kind – makes that point as big as life.

Defending our defenders

One way America offers a well-deserved thanks to veterans is through educational benefits. The FTC, the Department of Veterans Affairs – and taxpayers, of course – share an interest in ensuring that the people who protect us are protected from misleading practices in the marketing of educational services. But what happens when “Support Our Troops” turns into "Thwart Our Troops" in their effort to get accurate information about educational opportunities?

Order compliance: A behind-the-scenes look

If the Commission is to attain the objectives Congress envisioned, it cannot be required to confine its road block to the narrow lane the transgressor has traveled; it must be allowed effectively to close all roads to the prohibited goal, so that its order may not be bypassed with impunity.

That’s from the Supreme Court’s 1952 decision in FTC v. Ruberoid, but it also outlines part of the job description of the Bureau of Consumer Protection’s Enforcement Division. 

Matchmaker, matchmaker?

What do lead generators do? They typically identify consumers interested in a particular product or service, collect information from them, and then sell it to third parties. The idea is to match interested buyers and available sellers. But in the meantime, that information – which sometimes includes sensitive personal or financial data – may travel through a long marketing pipeline before reaching the desired business. What are the consumer protection implications?

How the FTC works for your community – and your business

“The Federal Trade Commission works for America’s consumers in every community.” I’ve lost count of how many times I’ve said those words or heard them from my colleagues – and that’s a good thing. Of course, business owners are consumers, too, and the FTC works for you in two ways.

First, we strive to protect all consumers – including you, your family, friends, and employees – from deceptive practices.

Running the risk

The online ads offer consumers a “risk-free trial” of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive or unfair? Let us count the ways.

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