Blog Posts Tagged with Advertising and Marketing Basics
If you or your clients make health claims in advertising, the FTC’s settlement with Dannon Corporation for allegedly false and deceptive representations about Activia Yogurt and DanActive is a must-read. The FTC worked closely with 39 state Attorneys General, who announced a simultaneous $21 million settlement with the company.
The hot present this holiday season is plastic: gift cards from popular online and brick-and-mortar retailers. But this year’s cards come wrapped in important new protections for people who buy and use them.
The FTC staff released a report today that proposes a new framework for consumer privacy: Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Business and Policymakers.
These days more and more holiday shoppers will be decking the halls by ducking the malls. According to some reports, Cyber Monday has eclipsed Black Friday as the day when the going gets tough – and the tough go online shopping.
That’s great news for Internet retailers, but only if they’re up to speed on the FTC’s Mail Order Rule, which also applies to online sales. So now’s the time for businesses to make a list and check it twice to ensure Mail Order Rule compliance.
Does your business have a wireless network? Do you or your employees ever use wifi to catch up on work from home? Think about all the data that could be transmitted over your wireless network – credit card numbers, bank account information, business secrets. You probably don’t want to share that information with everyone who passes through your neighborhood. But that’s what you’re doing if you don’t use strong encryption and take other steps to secure your home network. Someone nearby could “piggyback” on your network, or even access the information on your computer.
Short-sighted thinking like that has landed a lot of businesses in hot water with law enforcers. They forget that the reach of federal and state consumer protection statutes can be expansive. Under appropriate circumstances, payment processors – as well businesses handling ad copy, telemarketing, fulfillment, and a host of other functions – may be liable for the role they play in another company’s deceptive or unfair practices.
For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First Circuit, the companies, their corporate officers, and related entities lacked scientific proof for claims that their products could cure or prevent diseases like cancer, arthritis, lupus, Parkinson’s, and MS. The upshot?
Maybe you work in the tech sector. Perhaps your firm has clients with a big internet presence. Or maybe you're responsible for paying attention to how your family uses the computer. That's why you'll want to know about the Net Cetera Community Outreach Toolkit, a free resource just released by OnGuardOnline.gov.
In the holiday classic "Miracle on 34th Street," optimists and skeptics debated the existence of Kris Kringle. Nobody would liken effective advertising self-regulation to Santa Claus, but the National Advertising Division of the Council of Better Business Bureaus (NAD) – located on 36th Street in New York – has made believers out of a lot of people. Kicking off its annual conference today, the NAD is a forum for monitoring and evaluating truth and accuracy in national advertising.
Many smaller companies want to extend health benefits to employees, but are concerned about keeping the price affordable. For people who own their own business or are looking for work, cost-effective coverage can be tough to find. If you’re in the market for health insurance, make sure that’s what you’re buying. Some programs pitched to small businesses, the self-employed, and the uninsured sound like affordable health insurance, but actually are medical discount plans. Although some plans may offer legitimate savings, others take people’s money and provide very little in return.
You fought off a hostile takeover and went toe to toe with the most aggressive competitor in the business. But now you’re facing the toughest crowd of all: a classroom of fifth graders at the local elementary school’s Career Day. No need to be frozen with fear when Admongo – an online videogame that educates kids about advertising – is just a click away.
Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals. What else will you find? The latest word on upcoming workshops, hot-off-the-presses staff reports, and new compliance videos. We’ll do our best to keep things to the point with a minimum of ho-hum, a maximum of how-to, and as little yadda yadda yadda as a legal website can manage.