Blog Posts Tagged with Children

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What's on the table

The preliminary voluntary principles proposed in April by the Interagency Working Group on Food Marketed to Children have got people talking about kids, advertising, and nutrition. Congress — in a bipartisan effort led by former Senator Sam Brownback and Senator Tom Harkin — directed the FTC, the Food and Drug Administration, the Centers for Disease Control, and the U.S. Department of Agriculture, to develop recommendations for the nutritional quality of food marketed to kids, ages 2 to 17.

Is everything COPPA-setic on your site?

For some businesses, virtual worlds aren’t on their radar screen.  They have their hands full with this one, thanks.  But for more and more people — including kids — online virtual worlds have become a central place for gaming and other activities.  As the FTC’s recent $3 million settlement with Playdom and Howard Marks demonstrates, companies with an online presence need to take care to comply with the Children’s Online Privacy Protection Act and the

Marketing food to kids: Continuing the conversation

By now, you’ve had a chance to read the proposed voluntary principles published on April 28, 2011, by the Interagency Working Group on Food Marketed to Children.  Made up of representatives from the FTC, FDA, USDA, and CDC, the group issued a draft calling on the food industry voluntarily to step up its efforts to improve the nutritional quality of foods they market directly to kids ages 2 to 17.  The proposal — which isn’t a regulation — suggests ways to strengthen the voluntary efforts that are already underway.

Food for thought

When browsing for a riveting read at the local bookstore, you might pick up a John Grisham or dive into a Stieg Larsson.  Unlike those best sellers, one author’s name that might not jump off the jacket is “Interagency Working Group.”  But in the case of the Interagency Working Group on Food Marketed to Children’s hot-off-the-presses Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts (try tweeting that) you really can’t judge a book by its cover.

NCP Double-YOU

Break out the bubbly and raise a toast:  It's National Consumer Protection Week.  NCPW is an annual campaign sponsored by the FTC and nearly 30 other federal agencies, consumer groups, and advocacy organizations, in conjunction with state, county, and local government offices that are sponsoring events nationwide.  The goal?  To encourage consumers to take full advantage of their rights and make better-informed decisions.

FTC challenges Dannon’s claims for Activia Yogurt and DanActive

If you or your clients make health claims in advertising, the FTC’s settlement with Dannon Corporation for allegedly false and deceptive representations about Activia Yogurt and DanActive is a must-read.  The FTC worked closely with 39 state Attorneys General, who announced a simultaneous $21 million settlement with the company.

FTC’s EchoMetrix settlement: EULA-ppreciate this guidance on privacy disclosures

Parents are understandably concerned about keeping their kids safe online.  That’s why many moms and dads paid $3.99 a month for Sentry Parental Controls, software sold by EchoMetrix, Inc.  Once Sentry is installed on a computer, buyers can log into their online account to monitor activity on that computer, including web history, online chats, and password-protected IMs.

So far, so good.  But that wasn’t the only product marketed by EchoMetrix.

NetCetera Community Outreach Toolkit

Maybe you work in the tech sector.  Perhaps your firm has clients with a big internet presence.  Or maybe you're responsible for paying attention to how your family uses the computer.  That's why you'll want to know about the Net Cetera Community Outreach Toolkit, a free resource just released by OnGuardOnline.gov.

Miracle on 36th Street

In the holiday classic "Miracle on 34th Street," optimists and skeptics debated the existence of Kris Kringle. Nobody would liken effective advertising self-regulation to Santa Claus, but the National Advertising Division of the Council of Better Business Bureaus (NAD) – located on 36th Street in New York – has made believers out of a lot of people. Kicking off its annual conference today, the NAD is a forum for monitoring and evaluating truth and accuracy in national advertising.

Admongo

You fought off a hostile takeover and went toe to toe with the most aggressive competitor in the business. But now you’re facing the toughest crowd of all: a classroom of fifth graders at the local elementary school’s Career Day.  No need to be frozen with fear when Admongo – an online videogame that educates kids about advertising – is just a click away.

BCP Business Center: Your Link to the Law

Welcome to the BCP Business Center:  Your Link to the Law.  Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals.  What else will you find?  The latest word on upcoming workshops, hot-off-the-presses staff reports, and new compliance videos.  We’ll do our best to keep things to the point with a minimum of ho-hum, a maximum of how-to, and as little yadda yadda yadda as a legal website can manage. 

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