Blog Posts Tagged with Advertising and Marketing

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FTC sues American Immigration Center for claiming false government affiliation

When the FTC warns consumers about government imposter scams, we’re usually referring to bogus calls that falsely claim to come from the IRS or some other official office. But as a case just announced by the FTC demonstrates, that’s not the only kind of false government affiliation that can deceive consumers.

Car dealer and marketing firm called out for bogus recall notices

Here’s something likely to make consumers start firing on all cylinders: receiving an “URGENT RECALL NOTICE” in the mail with a “warning” that their vehicle “may be under an important factory/safety recall.” But according to an FTC lawsuit against the Passport group of car dealerships in the Washington, D.C., area, the vast majority of people who received those notices didn’t have a vehicle subject to an open recall.

Anti-scammy Sammy

There’s former Van Halen front man Sammy Hagar, NFL legend Slingin’ Sammy Baugh, and the incomparable Sammy Davis, Jr. All notable in their own right, but did they win back $586 million for defrauded consumers? We didn’t think so. That’s why we have another pick for the Sammy Hall of Fame.

FTC, puck seller, and backpack company face off on Made in USA claims

The FTC just announced a Made in USA hat trick: two proposed settlements and a final order arising from allegedly deceptive claims by a New York hockey puck seller, a California-based backpack business, and an online mattress company. The message for marketers? Given the importance of country-of-origin representations to many consumers, companies can expect the FTC to call offsides on misleading Made in USA claims.

Camouflaged commerce: What was going on at army.com?

Where do people go when considering careers in the military? Online, of course. Based on the search terms they selected, they often found themselves on sites like army.com, armyenlist.com, and similar URLs for other branches of the service. But according to an FTC complaint against Sun Key Publishing, Fanmail.com, and related defendants, what was going on behind the scenes of those sites will surprise you.

FTC alleges car dealers falsified consumers’ income on financing forms

Whether it’s a slimmer waist or an imaginary yacht superimposed in the background, we’re all familiar with the dramatic changes that retouching can make to a photo. A lawsuit the FTC has filed against Tate’s Auto Group and related companies alleges – among other things – that the defendants substantially “retouched” the financial circumstances of customers trying to finance cars.

Time for a ROSCA recap: FTC says “risk free trial” was risky – and not free

Like the three sides of a triangle, ROSCA – the Restore Online Shoppers’ Confidence Act – has three basic compliance requirements for online sellers who enroll consumers in continuity plans, often known as negative options. The law bans online negative options unless the seller: 1) clearly discloses all material terms of the deal before obtaining a consumer’s billing information; 2) gets the consumer’s express informed consent before making the charge; and 3) provides a simple mechanism for stopping recurring charges.

FTC goes to court to unravel robocalling net

Do you have one of those massive white boards that takes up the entire wall of your conference room? You may need it to follow the machinations that multiple defendants allegedly engaged in so they could bombard consumers with robocalls by the billions. (Yes, that’s with a “b.”) The FTC has gone to court to put a stop to their illegal activities.

Operation Main Street targets scams against small business

Small business keeps America in business. But while you have your shoulder to the wheel and nose to the grindstone, it can be tough to keep an eye out for scammers. That’s why the FTC and law enforcement partners across the country have your back. Just one example is Operation Main Street: Stopping Small Business Scams, a coordinated initiative involving 24 civil and criminal actions against B2B fraudsters.

Decoding Mobile Money Code’s deceptive earnings claims and CAN-SPAM violations

When it came to Mobile Money Code’s “system,” money was mobile all right. It traveled in a one-way direction from consumers to the pockets of the principals behind the get-rich-quick venture. That’s what the FTC alleged in a lawsuit filed against an international network of defendants. The FTC says they used affiliate marketing to promise that people would earn “60k a month on 100% autopilot,” but the typical consumer never got off the runway.

Decrypting cryptocurrency scams: What’s on the agenda?

It’s unfortunate, but it happens. First came cryptocurrency. Then came the cryptocurrency crooks. In the emerging cryptocurrency marketplace, what needs to be done to protect consumers from scams, schemes, and swindles? That’s the topic of a half-day workshop on June 25, 2018, in Chicago, and the FTC just announced the agenda.

Western Union refund application deadline is May 31st

Chances are that people you know were duped by scammers and wired the money via Western Union between January 1, 2004 and January 19, 2017. This Thursday, May 31st, is the deadline for consumers to file claims to get money back from the FTC’s and the Department of Justice’s settlement with Western Union. Do your friends a favor and tell them about the deadline.

FTC says consumers struck out by deceptive business “coaching” pitches

Vision Solution Marketing and related defendants pitch services to prospective entrepreneurs and people looking to supplement their income. Among the defendants’ products is business “coaching” that sets people back as much as $13,995. But given the host of alleged misrepresentations cited in a lawsuit filed in federal court in Utah, the FTC says the defendants definitely aren’t playing on consumers’ team.

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