Blog Posts Tagged with Advertising and Marketing

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All that glitters

The BCP Business Center is here to help you comply with applicable laws.  But we’re also committed to protecting business owners from deception.  That’s why it’s important you have accurate information if you’re thinking about investing in precious metals.  An ongoing FTC law enforcement action suggests that potential investors should step on the brakes if salespeople tout big money and low risks.

Clearing out our IN box

We’re glad you’re visiting the BCP Business Center and thanks for your questions. Here are answers to some of your AQs. (Calling them FAQs on a site devoted to truth in advertising doesn’t seem quite right.)

Dollars to donuts

When consumers comparison shop, cost is crucial.  That’s why it’s so important for companies to make sure what they say about their prices is accurate.  If businesses need a timely reminder, the FTC’s proposed $5 million settlement with CVS Caremark drives that point home.

Keeping Upromises

Upromise offers users a service where they can save for college by getting rebates when they buy merchandise from participating retailers. But as the FTC charged in a recent law enforcement settlement, when it comes to consumer privacy and data security, the college savings membership program may want to consider a refresher course.

Using social media in your marketing? Staff closing letter is worth a read

When the FTC brings a law enforcement action, we hope companies take notice. But sometimes there’s a nugget or two that businesses can glean from a decision by the FTC staff to close an investigation. A recent letter from the staff of the Bureau of Consumer Protection to Hyundai Motor America ticks a lot of timely boxes — bloggers, the Super Bowl, and the FTC’s Endorsement Guides — and is worth a read if your company has added social media to your marketing arsenal.

Should ICANN?

If your company has an online presence, you’re probably familiar with ICANN — the Internet Corporation for Assigned Names and Numbers — the group that oversees Internet domain names. ICANN has announced a plan to dramatically increase the number of generic top-level domain names.

FTC v. Kevin Trudeau: The Seventh Circuit Rules

As anyone who’s watched TV in the past decade knows, Kevin Trudeau is — to use the term coined by the United States Court of Appeals for the Seventh Circuit — an “infomercialist.” The Seventh Circuit’s recent opinion in FTC v. Trudeau offers interesting insights into order enforcement and upholds a multimillion dollar judgment for consumers.

Present perfect

This time of year retailers look forward to the sweet harmony of silver bells, laughing voices, and the cha-ching of registers. Here are some steps you can take to ensure a happier holiday for your business — and your customers.

Cite for sore eyes

Visiting the BCP Business Center for the latest dos ‘n’ don’ts about making those peepers of yours positively pop? We didn’t think so. But there’s a makeover lesson nonetheless in three FTC law enforcement settlements with online retailers who sold “circle contacts” without a prescription, in violation of the Contact Lens Rule.

Is it insurance? Putting a premium on truth

If you’re one of the millions of Americans who’s self-employed, healthcare costs remain a concern.  So a phone call pitching what sounds like comprehensive health insurance coverage might attract your interest.  Except that according to the FTC and the Tennessee Attorney General, what United States Benefits LLC was selling wasn’t really health insurance.

CSI: B2B

Most marketers follow FTC happenings to get the latest on legal compliance. But while you’re visiting the Business Center, check out what BCP is doing to protect small businesses in their role as consumers. Getting the inside scoop on how B2B scams work will help you shield your company from fraudsters in the future.

Quoth the Maven

In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them.




Once upon a midnight lawful
Pondering practices, good and awful,
Reading through the U.S. Code
For dos and don’ts I parse and claw.

I came upon the Trade Commission’s
Section 5 with all revisions.

Remembering Virginia Knauer

Next time you’re at the grocery store and flip around a package to check out the ingredients or calorie count, take the opportunity to remember the contribution of Virginia Knauer, who served Presidents Nixon, Ford, and Reagan in high-level consumer affairs positions.

Ms. Knauer held some pretty daring opinions in her day.  At a time when sellers of dog food — but not people food — had to disclose what was inside the package, she advocated for detailed product labeling.

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