If you make environmental claims in your marketing or have clients who do, today’s the day you’ve been waiting for: the release of the FTC’s revised Guides for the Use of Environmental Marketing Claims — the Green Guides. In the next few weeks, we’ll follow up with blog posts going into detail about what’s new, what’s changed, and what’s stayed the same. But here’s our suggested TO DO list to help you get started.
Blog Posts Tagged with Advertising and Marketing
The charges outlined in the FTC’s lawsuits against a software business and seven rent-to-own companies are surprising — and OK, some might say a little creepy. Software on rented computers gave the companies the ability to hit the kill switch if people were behind on their payments. But according to the complaints, it also let them collect sensitive personal information, grab screen shots, and take webcam photos of people in their homes.
"Hey, I've never met you.
So don't get clever.
That's my number.
Robocall me never."
It can take a lot of shoe leather to investigate housing options for older relatives. So entrepreneurs have stepped in to help make those transitions easier. But according to the FTC, two unrelated businesses that offered free online placement services for people looking for long-term care facilities didn’t live up to their claims that they researched each location thoroughly. The settlements offer compliance insights for other companies, too.
No one is going to amend the nursery rhyme, but if you market products aimed at fighting bed bugs or head lice and are itching to keep your promotions in line with the law, two FTC lawsuits merit your attention. Even if bugs aren’t your bag, the cases are a reminder of the need to back up your claims with solid science.
Coleadium, Inc. The corporate name sounds like tropical foliage or a precious metal on the Periodic Table of Elements. But the moniker more familiar in the world of affiliate marketing networks — Ads4Dough — puts the FTC’s law enforcement action into perspective.
There are lots of good reasons for infomercial marketers and other retailers to abide by truth-in-advertising principles. But for people who insist on a dollars-and-cents rationale, the Court-ordered $478 million price tag for violations related to national ads for money-making systems makes legal compliance look like a bargain.
Are you in the mobile app business? If so, you’re probably considering some important questions, like what to tell users about your app, what information to collect from users, and what to do with any information you collect. Whether you work for a tech giant or are striking out on your own with that gotta-have-it app, the same truth-in-advertising standards and basic privacy principles apply.
Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows. Now the FTC has sent letters to 14 window manufacturers and one window glass manufacturer, warning that they may be making unsupported energy savings representations for their products.
Tell people your baby is adorable and no doubt you have the photos to back it up. But market a product called “Your Baby Can Read!” and you better have real proof. According to a lawsuit filed by the FTC, ads for the “Your Baby Can Read!” program made false and deceptive claims that the product could teach infants and toddlers to read.
The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers. But what does it say to businesses?
If you haven’t heard of the Ab Circle Pro, you need to spend more time in your recliner. Between the infomercial blitz, the online presence, and a retail campaign that promoted the product with a prominent “As Seen on TV” logo, ads were everywhere. The marketers claimed that using the device for just three minutes a day would lead to a 10-pound weight loss in two weeks and inches off the stomach, hips, and thighs — benefits equal to or better than longer workouts at the gym.
As back-to-school time approaches, children may be thinking about meeting up with friends to share stories about their summer adventures. But when it comes to personal information, parents and kids need to be careful about sharing too much. These days the casual use of sensitive data (like a Social Security number on a registration form, permission slip, or health document) can lead to child identity theft, a serious crime that impacts thousands of kids each year. Parents can take steps to protect their children from ID theft — and your business can help by sharing free FTC resources in
Whether you’re a full-pads athlete or a quarterback of the Monday morning variety, you’ve read reports about sports-related concussions. But before marketing a product advertised to reduce the risk of those injuries, businesses should take a careful look at the FTC’s settlement with Pennsylvania-based Brain-Pad, Inc.
After two weeks of talk about track, the trending topic is tracking, including the FTC’s $22.5 million settlement with Google for violating an earlier order. Google told users of the Safari browser it wouldn’t place tracking cookies or serve them targeted ads, but the FTC charged that the company’s tracking practices went far afield of its claims. Of course, the terms of that settlement apply just to Google, but there’s a lot savvy
There’s been a lot of talk about breaking records these past few weeks. But here’s one you won’t see on the sports pages: the FTC’s $22.5 million settlement with Google, the largest civil penalty ever against a single defendant. The penalty stems from FTC charges that Google didn’t give users of Apple’s Safari Internet browser the straight story about the use of tracking cookies. That, says the FTC, violated the terms of Google’s 2011 privacy settlement.
Last year, U.S. pet owners spent over $50 billion on their pets. That’s a lot of puppy chow, chew toys, and rhinestone collars. But it also reflects significant expenditures for pet health products and services, including veterinary office visits and medicines. In fact, in 2011 American consumers spent nearly $7 billion on pet medications alone.
If you’ve been following the ongoing story of the FTC’s law enforcement action stemming from Neovi, Inc.'s Qchex check-writing system, the Court’s recent contempt ruling will make for interesting reading. If those names aren’t familiar to you — and you have clients in the payments arena — it’s time to get up to speed.
It’s not an easy time to be a timeshare owner. And the last thing they need is a company making false promises that corporate buyers and renters are clamoring for their timeshares — if owners will just pony up a “registration fee” between $500 and $2,000. According to a lawsuit filed by the FTC and Florida AG, that’s what was going on with an Orlando-based outfit called Information Management Forum.
People who signed up with the Jacksonville-based Alcoholism Cure Corporation were promised a “scientifically proven” program that “cures alcoholism while allowing alcoholics to drink socially.” What they got was a shopping list, instructions to take handfuls of unproven supplements, and a particularly troubling surprise when they tried to cancel their membership.