Blog Posts Tagged with Advertising and Marketing

Pages

FTC pans Made in USA claims for certain Williams-Sonoma products as deceptive

If your company has made misleading Made in USA claims and represents that the inaccuracies have been corrected, it’s unwise to put ongoing compliance on the back burner. Conduct like that can move an advertiser out of the frying pan and into the fire. Case in point: the FTC’s proposed complaint alleging that kitchen and home notable Williams-Sonoma falsely represented its signature bakeware line as Made in USA.

FTC takes on unproven health claims and “own-dorsements”

It’s a disturbing trend. Companies are targeting older consumers, claiming to have easy answers for serious diseases for which there may not be a proven cure. That’s one allegation in the FTC’s action against Nevada-based telemarketer Health Center, Inc.  Another count challenges what we call “own-dorsements.”

Signed, sealed, delivered: Shipping basics for your business

If your business sells online, the price of the product is only one comparative calculation that consumers consider. Shipping matters, too. Does your business deliver to their location? How much will it cost? When will they get their stuff? Here are some practical principles to apply – and some myths to bust – about shipping products to customers from sea to shining sea.

FTC, FDA warn companies making Coronavirus claims

When public health concerns hit the headlines, some companies rush to the market with products advertised to prevent or treat the problem. We’re seeing the same thing with the Coronavirus. But do those businesses have proof for their advertising claims, as the FTC requires? And have their products been approved, cleared, or authorized by the FDA? The FTC and FDA just sent warning letters to seven companies raising concerns about their Coronavirus-related products.

FTC’s Teami case: Spilling the tea about influencers and advertisers

The “what” of the FTC’s settlement with Teami, LLC, shouldn’t come as a surprise. The complaint alleges the defendants took in more than $15 million by deceptively claiming their array of teas could cause rapid and substantial weight loss, “fight against cancerous cells,” decrease migraines, unclog arteries, and prevent colds and flu. What’s different is the “how.” The defendants advertised primarily through a massive social media campaign.

FTC challenges claims for Quell pain relief device

Real estate professionals say it’s all about “location, location, location.” For health-related claims, the FTC says it’s all about “substantiation, substantiation, substantiation.” Marketers of an electric device called Quell claimed their product could treat chronic and severe pain throughout the body caused by conditions as diverse as arthritis, nerve damage, sciatica, shingles, and fibromyalgia. And they said all that could be accomplished by placing their product on one single location below the knee.

FTC challenges Online Trading Academy’s money-making claims

Ads for health products often target Boomer Consumers, but those aren’t the only claims pitched to people looking toward retirement. An FTC action alleges a company called Online Trading Academy has taken in more than $370 million by gearing its deceptive representations to that demographic. In addition, the complaint alleges violations of the Consumer Review Fairness Act.

FTC alleges deception in “unbiased” review site’s ratings and rankings

Top picks, star ratings, in-depth reviews. Many consumers don’t buy anything without consulting third-party review sites or checking out the opinions of other customers. But how often are those ratings the product of buying and selling between the “independent” site and companies willing to pay for better play? And are those reviews really from satisfied customers or are they from employees acting on instructions to stuff the ballot box with five-star ratings?

Video offers how-to tips to explore FTC data

When people report scams, deceptive practices, or identity theft, the FTC and other members of the Consumer Sentinel Network regularly use that data for law enforcement purposes. But now we’re examining the information in innovative and interactive ways – and you can, too. The FTC just produced a video featuring Paul Witt, the Bureau of Consumer Protection’s Sultan of Stats.

Voice cloning: Where WOW meets OMG

Have you had this experience? You hear about a remarkable innovation, but before you can finish the phrase “That’s amaz . . . .” you’ve already jumped ahead to the questions and concerns it raises. That’s how many people are responding to voice cloning – emerging technologies that let users make near-perfect reproductions of a person’s voice.

FTC says Grand Bahama Cruise Line’s robocalls ran aground

Cruise ships should conjure up images of umbrella drinks, shuffleboard, and the Lido Deck – not a sea of annoying robocalls. But according to the FTC, Grand Bahama Cruise Line and others unleashed a tidal wave of illegal calls purportedly pitching free vacations to consumers. The FTC has filed suit against the company and six related defendants. Also announced today: settlements with a call center and three individuals involved in the operation.

Certifiably shady

Certificates of Existence, Status, or Good Standing – sounds like an existential crisis, right? Instead of a philosophical commentary on the meaning of life, the certificates in question refer to business documentation from your state or local government. In a new twist on an old scam, some not-so-honest outfits may try to confuse you into thinking they’re from the government and that you need to pay for certain documents to operate your business.

Pages