Blog Posts Tagged with Advertising and Marketing

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FTC settlement returns $60 million to consumers affected by AT&T’s throttling practices

Sometimes FTC cases affirm important legal principles in the courtroom. In other cases, we’re able to get money back for consumers injured by a company’s illegal conduct. The FTC’s action against AT&T for allegedly deceptive and unfair practices related to AT&T’s promises of “unlimited data” resulted in a key ruling last year about the FTC’s jurisdiction and will return $60 million to affected consumers.

You Don’t Say: FTC workshop listens in on voice cloning

Imagine people who have lost the ability to speak communicating in a digital version of their own voice. With just a brief recorded snippet, researchers can use artificial intelligence and text-to-speech synthesis to create a near-perfect voice clone. But it takes even less time to imagine how fraudsters could use that technology to further their scams.

Taking notice: Class action workshop starts soon

They’re called “notices,” but do consumers really notice them? Convening at 9:00 Eastern Time this morning, October 29th, Consumers and Class Action Notices: An FTC Workshop will take a closer look at what the research – including a recent FTC staff report – tells us about class action notices, refund methods, claims rates, and related issues.

You had me at aloe? FTC challenges disease treatment claims for aloe and cranberry products

Aloe and cranberry: a useful plant and a nutritious fruit. But are they clinically proven alone or in combination to treat diabetes, ulcerative colitis, high cholesterol, and a list of other serious medical conditions that afflict Boomer Consumers? According to the FTC, those are just some of the deceptive claims that Florida-based NatureCity, LLC, made for TrueAloe capsules and AloeCran powdered drink mix.

Scams and the older consumer: Some surprising findings

There are perceptions some people seem to have about older consumers – and then there’s the data we see in fraud reports from consumers of that age group. Protecting Older Consumers 2018-2019: A Report of the Federal Trade Commission calls some common beliefs into question while offering concrete advice to help you, your employees, and others in your community protect older adults from fraud.

Great American Fake-Off? FTC cases challenge bogus influencer metrics and fake reviews

There isn’t a competition to find ways to use social media to mislead consumers. (At least we hope there isn’t.) But with apologies to fans of a certain British baking program, separate FTC actions just might qualify two companies as “Star Fakers” for fabricating followers and skewing reviews. The cases demonstrate why cooking up deceptive tactics could land your business on an episode of The Great American Fake-Off.

Charity fraud awareness, here & abroad: How businesses can help charities defend against cyber threats

It’s International Charity Fraud Awareness Week, a global effort to help charities and donors avoid charity fraud. The FTC has united with state charities regulators, the National Association of State Charities Officials, and international partners in the campaign. By joining forces, we can reach more charities with information and advice. This year, the focus is on what charities can do to help defend against cyber threats.

FTC sends $11.6 million to small businesses stung by supply "unvoices"

On her Control album, Janet Jackson posed the musical question, “What have you done for me lately?” It’s a fair question for small businesses to ask the FTC and the most recent answer would be “Sent 29,333 refund checks averaging $396 and totaling $11.6 million to companies and nonprofits tricked into paying invoices  unvoices, really – for merchandise they didn’t order.” While we’re on the subject, t

FTC sues marketers of student loan “debt relief” – and financer who helped it happen

Every spring at colleges across the country, many graduates receive a diploma in their hand – and an albatross around their neck. The burden of student loan debt weighs heavily on American families. And given the pressures on cash-strapped employees, businesses say they’re paying a price in productivity.

Making CBD health claims? Careful Before Disseminating

Companies and consumers are talking in a different way these days about cannabidiol (CBD), a chemical compound derived from the cannabis plant. But even as the conversation changes, one thing remains the same. Before making claims about purported health effects of CBD products, advertisers need sound science to support their statements.

Settlement with operator of post-secondary schools offers an education about lead generation

Colleges are known for team sports, but it’s an unfortunate fact that consumer deception can be a team sport, too. A proposed FTC settlement with Career Education Corporation, American InterContinental University, Colorado Technical University, and related defendants alleges they used illegal game plans to lure consumers to their post-secondary and vocational schools.

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