Scammers impersonate all sorts of businesses, but reports to the FTC’s Consumer Sentinel point to Amazon as a runaway favorite for scammers. From July 2020 through June 2021, about one in three people who reported a business impersonator said the scammer claimed to be Amazon. Reports about Amazon impersonators increased more than fivefold during this period.1 About 96,000 people reported being targeted, and nearly 6,000 said they lost money. Reported losses totaled more than $27 million. The reported median individual loss: $1,000.