Turning up the volume on hearing care

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Chirping birds, babbling brooks, soft rain showers, and children gleefully playing outdoors – these sounds of spring bring us joy, especially after a long winter. But for the millions of Americans who have hearing loss, full enjoyment of these and other everyday sounds can be out of reach. Others might benefit from listening assistance in certain situations, such as in a noisy restaurant or while watching TV. For too many, even participation in a simple conversation can be difficult.

Luckily, today’s consumer has many options to treat hearing loss or to obtain situational listening assistance. As a result of tremendous innovation, hearing aids are smaller and more personalized than ever. Consumers are also seeing innovation in ways to connect them to hearing care, from assessment tools, to ways to integrate their hearing aids with phones and other equipment, to telehealth tools for delivering hearing care. And for consumers who might benefit from listening assistance in particular situations, a wide range of personal sound amplification products are now available.

Unfortunately, even with so many options on the market, it is estimated that more than 60 percent – and perhaps as many as three-quarters – of adults who could benefit from hearing care do not obtain it. Why? Reasons often include price, accessibility, and stigma. And as the population ages and more Americans find themselves in need of hearing assistance, we can expect an even greater discrepancy between the demand for hearing care and access to it, which is reason for concern.

Given the importance of hearing care to so many American consumers, the FTC is hosting a workshop on Tuesday, April 18 to examine these issues, especially as they relate to competition, innovation, and consumer protection. Workshop participants from diverse backgrounds in industry, advocacy, and academia will share their perspectives on a number of important questions, including:

  • How are innovations in hearing technology – including hearing aids, personal sound amplification products, and other platforms – changing the competitive landscape?
  • What innovations may be on the horizon?
  • How are hearing aids commonly distributed to consumers, and to what extent might changes to this delivery model affect the marketplace?
  • What is the consumer experience in the hearing marketplace?
  • What is the state and federal regulatory framework governing this area, and what factors should regulators consider as they evaluate potential changes to this framework?

The “Now Hear This” workshop will start at 9:00 am, with Acting Chairman Ohlhausen delivering opening remarks. The event will be webcast live from the FTC’s event web page. Additionally, interested parties may submit comments online through May 18, 2017. Check out the detailed workshop agenda for more information on the schedule of presentations and panels. Watch for updates on Twitter @FTC using the hashtag #NowHearThisFTC, including live tweeting on the day of the workshop.


Why does a small hearing aid cost more than a 65 inch smart TV, 4K? Talk about a racquet!

I would like to see our Medicare's insurance cover hearing aids for people
The cost of hearing get aids has sky rocketed over the last 10 years and being a disabled persons I can't afford to replace them as needed .

Some health insurance providers offer to pay something like $500 - $600 per hearing aid. Checkout your health insurance policy and good luck.

As an audiologist I do feel strongly that hearing aids should be more affordable however I especially feel very strongly that the continued safety of the patient or client or consumer must be of importance.

I feel that somewhere along the way the profits of hearing aids has turned my profession as an audiologist into a competitive rat race.

It is the audiologist's scope of practice to dispense hearing aids with the audiologist purchasing hearing instruments from a manufacturer.

I have always based my selection of which hearing aid to fit the patient with on factors such as degree of hearing loss as well as ease of use and the patient's income.

What happened today is of great concern to me. Hearing aids being sold in big box stores, hearing aids being sold online by insurance companies, hearing aids being sold by the manufacturers.

There is a hearing impaired person needing these devices.

My suggestion get back to basics. The audiologist should be the professional to fit hearing aids and should be able to accommodate a variety of prices.

The manufacturer should act as the distributor and not the dispenser.

When there are less people to share the profits then hearing aids will be more affordable and the proper care won't be compromised.

I appreciate your candor as an audiologist as I totally agree that the manufacturer, not the dispenser should be taking care of this. To this end, not even two years ago my 84 year old mother bought hearing aids that set her back some 5800 dollars of her own money without help. Several months back she returned time and again to that same audiologist for tweaks here and there until he told my mom there was nothing more he could do. And so, all his talk about how hearing aids can stave off dementia, etc meant nothing because she cannot afford another device and is not offering any kind of partial recompensation for the short time the hearing aids were working for her. I think this is so morally wrong, taking all that money from someone on a fixed income and leaving her with no options except to buy another device only after less than a year and a half. Something drastic needs to change with hearing aids generally, including Medicare picking up a portion of the tab.

I worked for a Hearing Aid Technologist (not audiologist) for 2 1/2 years. He sold hearing aids he purchased for $100.00 to $200.00 for #1,000.00 and up. Tell me and everyone else how this is not a racket!!

All hearing aids should have telecoils installed and programed.

Yes wonderful idea!

Ethics,dignity and morals .Principios importants and excellent to the desenvolviment totally the country.

I feel hearing instruments should be a covered benefit on Medicare and other insurance as well.
I felt the same "sticker shock" regarding the price, but now I have been in the business for over a year and the technology, sound quality, and innovation justify the price. Prospective hearing aid wearers need to realize their is a wide range of pricing and the cost will depend on both the amount of hearing loss and the persons lifestyle.
The health factors that increase due to hearing loss are real. The safety issues are real. If you could stimulate your brain and increase cognitive ability and decrease the number of people suffering from depression, dementia, or carelessness while driving because you can't hear oncoming sirens, wouldn't you want be an advocate to Hear.

What infuriates me is insurance companies are using a "middleman," to me this is like a scam that patients and consumers are paying the price. For example, BCBS MediBlue and Humana both tell consumers that this secondary insurance company to their Medicare has hearing aid benefits, and they do. What isn't clear is the patient goes to a prominent provider, that provider who is part of a corporate company that manufactures hearing aids has to order "their own brand" from a third party vendor. We need to make this illegal because it's not the dispenser making money, no price cut can be given to the patient, and it can take 2 months before the patient can be fitted. Who's making the profits? Cut this scam and lobby for better hearing aid benefits, and make the aids more cost efficient and let the consumer benefit from hearing again on the same day they are tested and diagnosed!

I would love it if the price of hearing aids is lowered, or if there could be an assist from Medicare.

I worked for a Hearing Aid Technician (not Audiologist) for quite a while. He purchased the older clunkier type aids for $100.00 to $200.00 dollars and sold for $1,000.00 and up. How is this not a scam

Is there a report of this webcast? We missed it and would like to see it.


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