After the FTC revised its Endorsement Guides in 2009, we followed up with What People are Asking, an informal staff publication to answer questions that were on advertisers’ minds. More than five years have passed – a lifetime in blog years – but the legal principles remain the same. What has changed are the kinds of questions we’re getting.
FTC staff has doggedly tracked down information about competition in the pet medications industry for the past several years. Why? Because it’s a large and growing consumer market. With 65 percent of American households owning a pet, and retail sales of prescription pet medications expected to top $10 billion by 2018, it is clearly a market where competition could benefit consumers. Most consumers pay for pet meds out-of-pocket and do not have pet health insurance that covers these expenses.
It’s graduation season. How’s this for a truthful take on the usual oratory?
Esteemed guests and distinguished graduates, despite what we said in our ads, many of you just got a degree or diploma that won’t qualify you to get the licenses you need to land a job in your field. And don’t count on your credits transferring to four-year colleges. But thanks for the thousands of dollars you paid out of your own pocket!
This is the third post in my series on privacy and security in mobile computing, which builds on the Commission’s 2013 mobile security workshop. In my last post, I concluded that – despite a history of usability concerns – permissions in mobile operating systems are clearly an improvement over the opacity of traditional operating systems.
It’s a text that would make most people take notice: ALERT ALERT ALERT .. YOUR PAYMENT WAS DECLINED DUE TO AN INSUFFICIENT ACH TRANSACTION…CALL 866.597.3075. But it wasn’t really an alert. There wasn’t a declined payment. And an “insufficient ACH transaction” isn’t even a real thing.
It was a deceptive text message sent by debt collectors to illegally lure purported debtors into contacting them.