Scammers try to contact people in many ways. They call, email, put ads online, send messages on social media and more. If you own a small business, they’re trying to contact you, too.
There was a twisted kind of accuracy in one of the company names used by a Phoenix-based outfit that peddled business opportunities. It was called “Building Money” and build it they did. The problem was that they built it for themselves – and not for the older consumers, military veterans, and folks on fixed incomes the FTC says they bilked out of millions of dollars.
If you make promises to consumers, you must honor them – and if you sign an FTC order, you must comply with it. That’s the lesson learned by Upromise, a college savings website, which must pay $500,000 for violating its existing FTC order.
Not familiar with Upromise? It offers free memberships that allow consumers to earn cash-back rewards on certain purchases. Members can direct those rewards to a college savings plan or to pay down student loans.
Should the government spend its time protecting consumers from ugly throw pillows or droopy floral arrangements? Should the government force an African hair-braiding expert to also study makeup application or nail art in order to work? Should a job-seeking military spouse be expected to comply with a whole new set of licensing requirements—and pay a hefty fee—every single time the family relocates to a different state?
Threats of imprisonment, warnings about extortion, and a security team allegedly comprised of ex-Israeli Special Ops trained in Krav Maga? It sounds like an action-packed movie plot, but it’s all related to a complaint filed by the FTC. And you’ll never guess the nature of the defendants’ business.
They sell patent and invention promotion services – or at least that’s what defendants World Patent Marketing, Desa Industries, and CEO Scott Cooper claim.
Businesses often ask: “If I comply with the NIST Cybersecurity Framework, am I complying with what the FTC requires?” Maybe you read our blog explaining how the NIST Cybersecurity Framework relates to the FTC’s work on data security? Now, check out this related video featuring Andrea Arias, an attorney in the FTC’s Division of Privacy and Identity Protection.