In another step to enhance the FTC’s website, I'm pleased to announce that our agency has enabled encryption by default (HTTPS) for ftc.gov, our primary public domain, and home of the Tech@FTC blog. Ironically, as I was preparing this post, the entire internet has been FREAKing out about another vulnerability in SSL.
If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs; or a host of other items sold by New York-based Allstar Marketing Group. And if one Magic Mesh, Cat's Meow, Roto Punch, or Perfect Tortilla wasn’t enough, the ads reeled buyers in with a “double the offer” buy-one-get-one-free promotion the FTC and New York Attorney General said was misleading.
Although FTC staff often rely on voluntary requests for information in the early stages of an investigation, the use of official subpoena and civil investigative demands authorized by the Commission is essential to uncover potential law violations, and when necessary, to pursue a law enforcement action in court to remedy any harm to competition.
Before your business cruises its way to violating the Telemarketing Sales Rule (TSR), you’ll want to pay attention to the FTC’s latest case against telemarketers. The lesson: if the call includes a sales pitch, the TSR applies – no matter what other purpose the call may have.