Entrepreneurs wear a lot of hats. In addition to marketing their products, they’re responsible for operational functions like inventory, ordering, and the protection of customer data. Rather than managing all that millinery, some businesses turn to third-party service providers to run things behind the scenes. But what steps are those companies taking to secure the confidential consumer information in their possession?
As Veterans Day reminds us, no one knows better than members of the military why it’s critical to maintain a vigilant defense. The more than 2.5 million veterans who own small businesses can apply that principle at their companies, too. Hackers are looking to exploit weaknesses in data perimeters, and business owners can’t afford to lose time, money, and customer goodwill to a compromised network. Knowing some cybersecurity basics and putting them in practice will help you protect sensitive employee and consumer information and reduce the risk of a cyber attack.
Are you an influencer who works with brands to recommend or endorse products or services in social media? Or perhaps you’re an advertiser that uses influencers in your marketing. The FTC just issued a publication you need to know about: Disclosures 101 for Social Media Influencers. And that’s not all.
Sometimes FTC cases affirm important legal principles in the courtroom. In other cases, we’re able to get money back for consumers injured by a company’s illegal conduct. The FTC’s action against AT&T for allegedly deceptive and unfair practices related to AT&T’s promises of “unlimited data” resulted in a key ruling last year about the FTC’s jurisdiction and will return $60 million to affected consumers.
Imagine people who have lost the ability to speak communicating in a digital version of their own voice. With just a brief recorded snippet, researchers can use artificial intelligence and text-to-speech synthesis to create a near-perfect voice clone. But it takes even less time to imagine how fraudsters could use that technology to further their scams.
In tribute to the baseball season that’s just ended, we’ll start this blog post about an alleged pyramid scheme and supposed miraculous dietary supplements with the words of the great Yogi Berra: “It's like déjà vu all over again.”