When you travel to another country, it can be challenging to figure out the lay of the land. That’s true for driving – and for advertising and marketing. A good guidebook or map can make a world of difference.
When it comes to data security, what’s reasonable will depend on the size and nature of your business and the kind of data you deal with. But certain principles apply across the board: Don’t collect sensitive information you don’t need. Protect the information you maintain. And train your staff to carry out your policies.
Internet of Things entrepreneurs are developing products to help keep households running smoothly. But like anyone else you invite into your home, it’s important that IoT devices – appliances, fitness monitors, home security systems, etc. – behave like good houseguests. Out-of-date software can pose a particular problem. One IoT device without software updates can present its own security risks, of course, but it also can introduce vulnerabilities elsewhere on the home network.
Legend has it that King Arthur gathered his knights at a round table. Because the table had no head, it signaled that everyone seated at it was respected, and their contributions were welcome. At the FTC, we love the concept of a round table. It's a way to bring together stakeholders for a mutually beneficial discussion.
Our job at the Bureau of Consumer Protection is to protect consumers by enforcing the FTC Act’s prohibition on deceptive and unfair practices. It’s important that we carry out that mission effectively and efficiently.
Of course, phantom debt collection – the practice of pressuring people to pay “debts” they don’t owe – harms consumers. But as an FTC complaint demonstrates, when phantom debt collectors strike, they could affect your company, too. According to the FTC, a Florida-based outfit engaged in a scheme to defraud consumers through the collection of debts people didn’t actually owe or the company didn’t have the authority to collect.
Pork Chop Hill Road, Screaming Eagle Boulevard, Hell on Wheels Avenue, or my former home on Patton Drive. If those street names sound familiar, chances are you’re a servicemember, a veteran, or part of a military family. July is the Month of the Military Consumer and the FTC has resources to help keep members of the military fiscally fit and scam savvy – and a tip for businesses that do business with military consumers.
It typically started with a schmoozy call to an unsuspecting small business or nonprofit. Sometimes the caller claimed to be “confirming” an existing order, “verifying” an address, or offering a “free” catalog or sample. Then came the supplies surprise – unordered merchandise arriving at the company’s doorstep followed by high-pressure demands to pay up.
If marketing claims are any indication, “green” paint is popular with consumers, but not just in the sense of emerald, mint, or avocado. Companies are advertising that their paints are emission-free, VOC-free, and without chemicals that could harm consumers, including pregnant women, babies, and people with asthma. Some brands even feature seals and certifications touting purported environmental benefits.
If your business has taken steps to protect your intellectual property with patents or trademarks, you’ve probably had correspondence or communications with the U.S. Patent and Trademark Office (USPTO). But some businesses report receiving letters or emails that look to be from the USPTO, but really aren’t.
When something negative keeps reappearing, the old saying goes that it “turns up like a bad penny.” According to an FTC lawsuit against a North Carolina outfit, those “bad pennies” – in this case, phantom debts the FTC says people didn’t owe – cost consumers way more than pennies.
There’s been a lot of talk about “ping trees” and other activities associated with the lead generation industry. The FTC’s concern is that consumers don’t get ponged in the process. A proposed settlement gives a glimpse into how one lead generation company operated and offers insights for businesses about compliance considerations when the “product” in question is consumers’ personal data.