If you couldn’t make it to Washington to attend the FTC workshop Follow the Lead, watching the webcast is the next best thing – and it starts at 8:30 a.m. Eastern Time on Friday, October 30, 2015. We’re bringing together industry members, consumer advocates, researchers, law enforcers – and you – to discuss the consumer protection implications of online lead generation.
Energy-conscious – and budget-minded – consumers rely on those bright yellow EnergyGuide labels on appliances and the Lighting Facts box on light bulbs to help them comparison-shop. If your products are covered by the Energy Labeling Rule, the FTC has taken action on two fronts that you’ll want to follow.
If the Commission is to attain the objectives Congress envisioned, it cannot be required to confine its road block to the narrow lane the transgressor has traveled; it must be allowed effectively to close all roads to the prohibited goal, so that its order may not be bypassed with impunity.
That’s from the Supreme Court’s 1952 decision in FTC v. Ruberoid, but it also outlines part of the job description of the Bureau of Consumer Protection’s Enforcement Division.
Two people walk into a deli and both order a pastrami on rye. When the check arrives, one is charged $8. The other is surprised to get a bill for $15.99. That’s not the start of an old Henny Youngman joke. It’s an analogy that raises some of the issues in the FTC’s proposed $2.95 million settlement with Sprint for allegedly charging customers with lower credit scores a monthly fee without giving them the proper up-front notice required by law.
What do lead generators do? They typically identify consumers interested in a particular product or service, collect information from them, and then sell it to third parties. The idea is to match interested buyers and available sellers. But in the meantime, that information – which sometimes includes sensitive personal or financial data – may travel through a long marketing pipeline before reaching the desired business. What are the consumer protection implications?
The FTC is asking the Office of Management and Budget for clearance to study sales, marketing, and expenditures in a complex new industry whose products have attracted a lot of attention. The proposed subject: e-cigarettes.
Austin used to be known for Armadillo World Headquarters and the Stallion Drive-In on North Lamar that served a $4.99 chicken fried steak the size of a manhole cover. But the talk now is tech with a burgeoning industry that manages to keep the city both weird and wired. That’s why the FTC’s Start with Security program is on the road again on November 5th – this time to Austin.
If you have new research you’d like to present at PrivacyCon – the FTC’s January 14, 2016, national conference to explore trends in data security and consumer privacy – we need to hear from you by midnight tonight.