“What do your TV viewing habits say about you?”
No, that’s not a question from one of those multiple-choice online quizzes. It’s part of the discussion that FTC staff, academics, advocates, and industry members will have this afternoon, Wednesday, December 7, 2016, at the final installment of the Fall Technology Series - this one focusing on the consumer implications of Smart TV. What’s the state of tracking, targeting, and technology? What information about consumers is collected and shared? How do consumers benefit from these new tools? How much do viewers know about what goes on behind the scenes? And how do existing consumer protection principles apply?
If you or your clients are interested in the convergence of entertainment, advertising, and analytics, there are three ways to participate:
- In person. Registration begins at noon at the FTC’s Constitution Center conference facility, 400 7th Street, S.W. The event is free and open to the public.
- Online. A few minutes before the 1:00 ET start time we’ll activate a WATCH THE WEBCAST link on the event page so you can follow the conversation.
- Via Twitter. FTC staff will live-tweet from @FTC using the hashtag #SmartTVFTC.
If the proceedings prod your thinking on the subject, we’re keeping the public record open until January 6, 2017. You can file a public comment online.