Matchmaker, matchmaker?

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What do lead generators do? They typically identify consumers interested in a particular product or service, collect information from them, and then sell it to third parties. The idea is to match interested buyers and available sellers. But in the meantime, that information – which sometimes includes sensitive personal or financial data – may travel through a long marketing pipeline before reaching the desired business. What are the consumer protection implications? That’s the subject of an October 30, 2015, event, Follow the Lead: An FTC Workshop on Online Lead Generation.

The just-posted agenda for Follow the Lead outlines the discussion. Bureau of Consumer Protection Director Jessica Rich will kick off the event at 8:30 AM.  The first panel – Introduction to Lead Generation Marketplace and Mechanics – will elaborate on who does what in the lead generation industry, including how data is collected and sold. The next two panels offer case studies on how lead generation works in two industries, lending and education.

The afternoon will begin with a panel focusing on the legal landscape, including consumer protection considerations. The workshop will close with a discussion about steps that can be taken to protect consumers, improve understanding of lead generation, and avoid problematic practices.

Follow the Lead will be held at the FTC’s Constitution Center conference venue, located at 400 7th Street, S.W., in Washington, DC, at the L’Enfant Plaza Metro.  The workshop is free and open to the public.



Will there be a simultaneous webcast?

Great workshop - I hope webcast is an option for those that can't attend in person!

Will this be recorded and shared in any way?

It will be nice if the presentation is in the form of a Webinar where everybody can sigh in and participate in the privacy of their home and yet comment and ask questions. With the availability of new technology it shouldn't he hard rather that is the way it should be allowing more and more people to participate. FTC can benefit as well by having the maximum number of input from the audience. Thank you for the consideration

Promising news on the webcast front. We hope to webcast the workshop and post the link on the morning of the event. We're still working through the tech details, so if there is a change in plans, we'll post an announcement. Thanks for your interest.

Do you have to register in advance? If so, when will registration be open.

There's no need to register, ww. Seating will be on a first-come-first-served basis.

What is the capacity of the venue it is being held in and any guess of number of anticipated attendees at events like this?

The room holds several hundred, James.

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