When the conversation turns to health, the word “homeopathy” often pops up. But what is homeopathy? What does the consumer marketplace look like? And how does the FTC’s long-standing substantiation doctrine apply to claims for OTC products advertised as homeopathic? That's the topic of an FTC workshop on Monday, September 21, 2015. The just-released agenda explains in depth what will be discussed.
Homeopathic Medicine & Advertising begins at 9:30 with opening remarks from FTC Commissioner Ohlhausen. The first panel – Homeopathic Industry & Advertising – will explore the growth of the marketplace and consumers’ understanding of homeopathy.
Next on the agenda: Scientific Support for Homeopathic Advertising Claims. Panelists will discuss the principles of homeopathy and how FTC substantiation tenets apply.
The final panel – Legal/Regulatory Issues Presented by Homeopathic Advertising – shifts the focus to OTC homeopathic drug advertising, including the application of the FTC Act and the effect of recent class actions against homeopathic product companies.
The workshop will be held at the FTC’s Constitution Center Conference Center, 400 7th Street, S.W., in Washington, D.C., at the L'Enfant Plaza Metro station. The event is free and open to the public.
On a related note, if you’re following developments in this area, check out a comment the FTC staff sent to the FDA last month about the regulatory framework for homeopathic products.