Homeopathy has been around for centuries. But what was once a niche product formulated for an individual user has grown into a multibillion-dollar over-the-counter marketplace. Just what is homeopathy? How are homeopathic products advertised? And how does the FTC Act apply to ad claims? Those are a few of the topics on the table at Homeopathic Medicine & Advertising: An FTC Workshop, scheduled for September 21, 2015.
We’re hosting the workshop to hear from diverse voices, including medical professionals, industry representatives, consumer advocates, and government regulators. The agenda is still in the works, but here are some of the subjects under consideration:
- The science behind homeopathy;
- How the market has changed and how homeopathic products are advertised;
- What consumers understand about homeopathy; and
- How established FTC truth-in-advertising principles apply.
If you have relevant research or perspectives on homeopathy you’d like to share, file your comments online. If you have suggestions about the agenda or would like to volunteer as a panelist, email us at firstname.lastname@example.org by August 1st.
The September 21st workshop will be held at the FTC’s Constitution Center Conference Center, located at 400 7th Street, S.W., in Washington, D.C., on the L'Enfant Plaza Metro line. The event is free and there’s no need to pre-register.
Bookmark the Homeopathic Medicine & Advertising workshop page, which we’ll update when the agenda is set.