Business Blog

As Veterans Day reminds us, no one knows better than members of the military why it’s critical to maintain a vigilant defense. The more than 2.5 million veterans who own small businesses can apply that principle at their companies, too. Hackers are looking to exploit weaknesses in data perimeters, and business owners can’t afford to lose time, money, and customer goodwill to a compromised network. Knowing some cybersecurity basics and putting them in practice will help you protect sensitive employee and consumer information and reduce the risk of a cyber attack.

Sometimes FTC cases affirm important legal principles in the courtroom. In other cases, we’re able to get money back for consumers injured by a company’s illegal conduct. The FTC’s action against AT&T for allegedly deceptive and unfair practices related to AT&T’s promises of “unlimited data” resulted in a key ruling last year about the FTC’s jurisdiction and will return $60 million to affected consumers.

In tribute to the baseball season that’s just ended, we’ll start this blog post about an alleged pyramid scheme and supposed miraculous dietary supplements with the words of the great Yogi Berra: “It's like déjà vu all over again.”

When it comes to fraud, there’s no such thing as a generation gap. According to reports in the FTC’s Consumer Sentinel database, fraud affects every generation. But that’s only half the story. What else the reports tell us is that fraud affects every generation differently. The FTC has a new interactive tool that demonstrates those differences graphically, giving users exactly the data they ask for.

There are perceptions some people seem to have about older consumers – and then there’s the data we see in fraud reports from consumers of that age group. Protecting Older Consumers 2018-2019: A Report of the Federal Trade Commission calls some common beliefs into question while offering concrete advice to help you, your employees, and others in your community protect older adults from fraud.

There isn’t a competition to find ways to use social media to mislead consumers. (At least we hope there isn’t.) But with apologies to fans of a certain British baking program, separate FTC actions just might qualify two companies as “Star Fakers” for fabricating followers and skewing reviews. The cases demonstrate why cooking up deceptive tactics could land your business on an episode of The Great American Fake-Off.

The FTC regularly revisits rules on the books to make sure they’re effective and up to date. Right now the Children’s Online Privacy Protection Act Rule is under review. We asked for public comments in July and hosted a workshop on the Future of the COPPA Rule earlier this month.

Wondering what small and midsize businesses (SMBs) think about cybersecurity? Or maybe you work for a small or midsize business that would like to tell someone what you think. Here’s your chance. The Information Technology Sector Coordinating Council (IT SCC) and Department of Homeland Security (DHS) just released a voluntary survey about SMB cybersecurity practices – and they asked us to help get the word out.

A savvy business person always wants to know the shape of things to come. We won’t make predictions but, based on the FTC’s case against multi-level marketer AdvoCare International, we will say this: Don’t bet on a business model that looks like a pyramid.