This time it's personal

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Ask most people to name the streets in the neighborhood where they grew up and they’ll tell you Maple Lane or Sycamore Drive. Ask a military kid – ask this military kid – and she’ll mention Tank Destroyer Boulevard and Hell on Wheels Avenue. Years ago, if you drove down Tank Destroyer and exited the East Gate of Fort Hood, the neon signs advertising “zero down,” “E-Z credit,” or “low monthly payments” lit up the Central Texas sky like a discount aurora borealis.

A lot has changed to make sure that the legal protections others enjoy extend to servicemembers, too. In addition, whether it’s the dilemma of keeping accounts secure during relocation or the challenge of managing finances when family members are apart, people are becoming more aware of the unique challenges military consumers face.

That’s why the FTC invites your business to join us and more than 35 other government agencies and nonprofit groups in today’s annual celebration of Military Consumer Protection Day (MCPD) – a joint initiative to empower servicemembers, veterans, and their families with the tools they need to be informed consumers. Military Consumer Protection Day also is a good time to review your company’s compliance program under laws like the Servicemembers Civil Relief Act or the Military Lending Act.

But today isn’t a one-and-done deal. Throughout the year, the Department of Defense, FTC, Consumer Financial Protection Bureau’s Office of Servicemember Affairs, and Military Saves sponsor Military Consumer, a campaign to marshal consumer resources for members of the military community. While July 16, 2014, has been designated as Military Consumer Protection Day, any time of the year is the right time to host a military consumer event in your community. We’ve put together promotional tools and free resources to make the task easier.  All you need is the desire to offer an enthusiastic thank you to servicemembers, veterans, and military families in your town.

Looking for more information? This afternoon at 2:00 ET, the FTC, CFPB, Department of Defense, and Military Saves will host a Town Hall/Twitter chat. To join the conversation, which will focus on identity theft and credit issues, ask questions using the hashtag #MCPD2014.


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