Who should be in the driver’s seat when it comes to the collection of personal information online from kids under 13? That’s easy: Parents. To keep up with technology, the FTC revised the Children’s Online Privacy Protection Rule last year. As a result, some companies that may not have given COPPA much thought in the past are covered as of today — the July 1st effective date of the revised Rule. To streamline your responsibilities, the FTC has a suite of compliance tools designed with business in mind.
If you’re new to COPPA and looking for “Where do I start?” guidance, read the Children’s Online Privacy Protection Rule: A Six-Step Compliance Plan for Your Business. It distills things down to manageable steps for figuring out if your business is covered by COPPA and what you need to do to comply.
Perhaps you’re familiar with COPPA, but interested in a refresher on changes to the Rule announced last year. Take a few minutes to watch Protecting Children's Privacy Under COPPA, a new “that was then, but this is now” video focusing on the revisions:
Maybe you’ve been working on your company’s procedures and specific issues have cropped up. Other businesses have probably asked the same questions. Chances are they’ve been addressed in Complying with COPPA: Frequently Asked Questions, FTC staff’s evolving list of what you’ve asked – and how they’ve answered.
Even with the recent expansion of who’s covered by COPPA, it’s possible the Rule doesn’t affect your business. But safeguarding kids’ personal information matters to any parent, grandparent, aunt, uncle, or educator. Protecting Your Child’s Privacy Online gives Moms and Dads tips on how COPPA looks from their side of the screen — the notices they can expect to get, what companies must disclose about data collection and use, how companies may contact them about consent, and their ongoing right to be The Boss of information collected from their kids. Share the brochure with your colleagues, friends, and family. Send it to the camp or sports team listserv. Print out copies for your customers. They’ll appreciate it.