When it comes to older consumers, the usual anti-identity theft advice still applies. But as we get older, we’re more likely to receive government benefits, visit the doctor regularly, or ponder a move to Del Boca Vista Phase 3 — lifestyle changes that may present different kinds of ID theft concerns. Sure, it's an important topic for older consumers and their families. But if you have clients in the financial services, healthcare, or residential care sector, an upcoming FTC workshop will help them focus on what this means for businesses, too.
Scheduled for Tuesday, May 7, 2013, Senior Identity Theft: A Problem in this Day and Age shifts the spotlight to areas where older consumers may face unique risks. After opening comments from Chairwoman Edith Ramirez, panels will tackle four primary issues:
- ID theft related to tax and government benefits. As agencies move to deliver benefits through prepaid, reloadable debit cards, personal information may become more accessible. What’s the scope of the problem and what can be done to prevent ID theft?
- Medical identity theft. A doctor’s appointment, hospital stay, or insurance claim requires people to share lots of personal information. How will new laws affect this and are there best practices for older consumers and their advocates to detect, prevent, and remedy medical identity theft?
- Long-term care. Older consumers often make the move to an assisted living facility or nursing home. Others opt for in-home care. What can caregivers and support professionals do to help defend against identity theft? How about the unique needs of people with diminished capacity?
- Communicating with older consumers. Older people are a key demographic not only for advertising, but for education, too. What works best when communicating with this target market? Do best practices vary for different segments of the growing over-65 audience?
The workshop is free and open to the public. We look forward to seeing you at the FTC’s Conference Center at 601 New Jersey Avenue, N.W., in Washington, DC, when registration begins at 8:30. Can’t make it to DC? Bookmark this page and come back during the event for a live webcast link. You can ask questions throughout the day using these channels:
Twitter: FTC staff will live-tweet the workshop from its @FTC Twitter account and use the hashtag #idtheft.
Facebook: Post questions to the FTC’s Facebook page in the workshop status thread.
Email: Send questions to seniorIDtheft@ftc.gov.
We'll answer as many as we can.