Developing mobile apps? Watch it. (Our new video, that is).

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The mobile apps market is thriving and lots of app developers are striving to be players in the game. If you’re developing apps for smartphones, tablets or other mobile devices, there are some basic truth-in-advertising standards and privacy principles that apply to you.

Whether you’re working independently or you’re part of a team of developers, you must tell the truth about what your app can do. You also should be transparent about your data collection practices. That means you should clearly explain to users what information the app collects and what you will do with that information.

While every app is different and there’s no one-size-fits-all approach, this video gives you tips that will help you give users the straight story about what your app can do and build privacy considerations into your app from the start.

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