Has it been a while since you touched base with clients about the FTC’s Endorsement Guides? Of course, you’ve shown them the three major take-away points in black and white:
- Endorsements must reflect the truthful experience of the endorser;
- You can’t make claims that require proof you don’t have; and
- Clearly disclose any material connection between the endorser and the advertiser.
But maybe it’s time for a refresher in living color. A new FTC video reinforces the message for advertisers. Even if you have just a few minutes to spare, you can find out more about substantiating consumer testimonials and learn just how easy it is to disclose a material connection between an advertiser and an endorser.
As the sportscasters used to say, let’s go to the videotape: