Drip pricing: It may sound like something involving faulty plumbing fixtures, but it's the practice of advertising only part of a product’s price up front and then revealing other charges as the shopper goes through the buying process.
On May 21, 2012, the FTC is sponsoring a Conference on the Economics of Drip Pricing. The panels of econ profs — boasting more degrees than a thermometer — will discuss empirical analyses of drip pricing and the policy implications for consumers and competition.
The free public event will kick off at 8:30 at the FTC’s Conference Center, 601 New Jersey Avenue, N.W., in Washington, D.C. The agenda, speaker bios, and registration information is available on the conference page.