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You fought off a hostile takeover and went toe to toe with the most aggressive competitor in the business. But now you’re facing the toughest crowd of all: a classroom of fifth graders at the local elementary school’s Career Day.  No need to be frozen with fear when Admongo – an online videogame that educates kids about advertising – is just a click away.

The FTC’s goal in developing Admongo is to help kids build the critical thinking skills they need to evaluate the ads that surround them wherever they go.  Through handouts, lesson plans tied to national standards, sample ads, and the multimedia game, Admongo gives parents and teachers tools to encourage kids to ask three questions when they encounter advertising:

  1. Who’s responsible for the ad?
  2. What’s the ad actually saying?
  3. What does it want you to buy, do, or think?

As this in-class video shows, children who play Admongo gain the core ad literacy skills they need to make smarter decisions as they navigate the commercial world.  But for goodness sake, don’t tell them that.  For tweens – and their families and friends – Admongo is an online action experience that lets kids design their own avatar and guide them through a multi-level adventure. Along the way, they’ll see what’s behind product placement, behavioral advertising, viral marketing, and other ad strategies they see everyday on TV, online, and even in other videogames.

Of course, for your red carpet classroom appearance, it’s all about the swag.  Visit the FTC's bulk order site for free posters, bookmarks, and other Admongo freebies to ensure that nobody leaves empty-handed.

Now if somebody can just tell me how to advance beyond the top tier of the second level.


Interesting concepts. I do feel bad for kids the way they are being targeted so ruthlessly. Instead of having them sit in front of the tube all day, they should be going outside and getting some exercise, and losing all that excess weight we Americans have gained. Here are some helpful articles on exercise to help them to shed those pounds Exercise Articles

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