If your business has taken steps to protect your intellectual property with patents or trademarks, you’ve probably had correspondence or communications with the U.S. Patent and Trademark Office (USPTO). But some businesses report receiving letters or emails that look to be from the USPTO, but really aren’t.
Blog Posts Tagged with Small Business
Rockne, Lombardi, Landry, Shula. Behind every sports dynasty, there’s a legendary coach. But according to the FTC, marketers of “business coaching” services took consumers for millions by using offside sales tactics that will likely disqualify them from the Truth-in-Advertising Hall of Fame.
TVs, textiles, appliances, and spam. That may sound like an eclectic shopping list at a big box retailer, but they’re clues to an FTC development you and your clients should know about.
They’re all categories affected by four rules the FTC is putting under the regulatory microscope: the Picture Tube Rule, the Textile Rules, the Energy Labeling Rule, and the CAN-SPAM Rule.
When internet fraudsters mimic a legitimate business to trick consumers into giving out their personal information, it’s called phishing. It’s not just a problem for consumers, but for the companies the scammers are impersonating too. The FTC has long provided advice to consumers about steps they can take to avoid phishing scams. But what should you do if customers contact your company upset that they responded to a phishing email from a scammer impersonating your legitimate business?
Phishing emails can harm businesses whose identities are spoofed. Don’t want that to happen to your business? Read the new Staff Perspective from our Office of Technology, Businesses Can Help Stop Phishing and Protect their Brands Using Email Authentication.