Advertising and Marketing

Mobile Apps
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Mobile Apps

Developing mobile apps? These tips help you comply with truth-in-advertising standards and privacy principles.
Endorsement Guides
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Endorsement Guides

Do your ads use endorsements or testimonials? The FTC’s endorsement guides establish guidelines for advertisers.
Green Guides
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Green Guides

If you’re making claims about the environmental benefits of your products, you must back them up with competent and reliable...
Complying with the CAN SPAM Act
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Complying with the CAN SPAM Act

If you use email to promote your products or services, there are seven things you need to know to comply with CAN-SPAM.
Complying with Do Not Call
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Complying with Do Not Call

If you market your products or services by phone -- or if someone has hired you to handle their telemarketing for them -- it's a good...