Advertising and Marketing


Mobile Apps

Developing mobile apps? These tips help you comply with truth-in-advertising standards and privacy principles.

Endorsement Guides

Do your ads use endorsements or testimonials? The FTC’s endorsement guides establish guidelines for advertisers.

Green Guides

If you’re making claims about the environmental benefits of your products, you must back them up with competent and reliable...

Complying with the CAN SPAM Act

If you use email to promote your products or services, there are seven things you need to know to comply with CAN-SPAM.

Complying with Do Not Call

If you market your products or services by phone -- or if someone has hired you to handle their telemarketing for them -- it's a good...