Tag: Environmental Marketing

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People complain there’s nothing new on TV, but soon shoppers can expect to see something different. That’s because recent amendments to the FTC’s Appliance Labeling Rule will require the familiar yellow-and-black EnergyGuide label on new televisions manufactured after May 10, 2011...
Today, the FTC is releasing proposed changes to its Green Guides.  For years, the Green Guides have offered practical steps businesses can take to make sure that claims for a product’s environmental qualities aren’t misleading. Our Green Guides have been under review for the last few...
The Federal Trade Commission today proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the Guides and make them easier for companies to understand and use.
In the holiday classic "Miracle on 34th Street," optimists and skeptics debated the existence of Kris Kringle. Nobody would liken effective advertising self-regulation to Santa Claus, but the National Advertising Division of the Council of Better Business Bureaus (NAD) – located on...
The Federal Trade Commission sued Lights of America Inc. and related defendants for violating federal law by misrepresenting the light output and life expectancy of their LED bulbs, and falsely comparing the brightness of their LED bulbs with that of other light bulbs. A federal court...
Welcome to the BCP Business Center:  Your Link to the Law.  Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals.  What else will you find?  The latest...
The Federal Trade Commission will hold a public workshop on December 7 and 8 to discuss "green" advertising and labeling, and how well its guides on environmental claims have been working. Environmental claims on supermarket products have increased by more than 14 percent since the guides were...

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