Tag: Environmental Marketing

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If marketing claims are any indication, “green” paint is popular with consumers, but not just in the sense of emerald, mint, or avocado. Companies are advertising that their paints are emission-free, VOC-free, and without chemicals that could harm consumers, including pregnant women,...
Four paint companies have agreed to settle Federal Trade Commission charges that they deceptively promoted products as emission-free or containing zero volatile organic compounds (VOCs), including during and immediately after application. Some promotions also made explicit safety claims regarding...
A federal district court judge in San Francisco today signed a settlement negotiated by the Federal Trade Commission and private plaintiffs providing for consumer redress and starting the formal claims process for owners of Volkswagen, Audi, and Porsche 3.0 liter TDI diesel cars. The FTC will...
An ongoing FTC case is a reminder to businesses — If you make product claims based on scientific testing, you must have valid proof to back up those claims. Case in point: Last fall, the FTC filed a lawsuit against Innovative Designs, Inc. (IDI) over allegations that the company...
Sometimes a sequel can be just as compelling as the original and we think a just-announced settlement that makes owners of 3.0 liter VW, Audi, and Porsche diesels eligible for more than $1 billion in payments fits that description.
The Federal Trade Commission announced a settlement today that requires Volkswagen Group of America to fully compensate consumers who purchased 3.0-liter TDI diesel vehicles through a combination of repairs, additional monetary compensation, and buybacks for certain models.
“Just like the white winged dove sings a song,” you can count on the BCP Business Blog to celebrate the “Edge of Seventeen” – 2017, of course – with a recap of in-case-you-missed-it developments from 2016. (Sorry, Stevie Nicks. That was a stretch.) In no particular order, here is our...
Federal Trade Commission Chairwoman Edith Ramirez issued the following statement regarding today’s announcement by U.S. District Judge Charles Breyer of a nearly completed agreement resolving the EPA’s Clean Air Act claims, and nearly complete agreements concerning consumer injury claims.
The Federal Trade Commission has charged a Pittsburgh-based manufacturer, Innovative Designs, Inc., with making false and unsubstantiated claims that its Insultex House Wrap would save consumers money by providing significant insulation without using much space.
A judge has today approved a landmark $10 billion settlement that will enable 500,000 consumers across the country to sell back their tainted diesel-powered cars to Volkswagen. The $10 billion order secured by the FTC will make consumers whole by remedying the losses they suffered due...
A federal district court judge in San Francisco today signed a $10 billion settlement order, starting the formal process for owners of certain Volkswagen and Audi 2.0 liter diesel cars to receive compensation for the vehicles they bought.
It’s a term you see on labels and in advertising, but what does it mean to consumers? The word is “organic,” and consumer interpretations of organic claims for non-agricultural products is the topic on the agenda at an October 20, 2016, roundtable sponsored by the FTC and the U.S....

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