Tag: Advertising and Marketing

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Take me out to the ballgame.Take me out with the crowd.Buy me some peanuts and crackerjackAnd sound statistics to give us feedback.
Americans are among the most generous people in the world, contributing more than $373 billion to charity in 2015, according to The Giving Institute. Not only are Americans giving more to charity, but evolving marketing practices and new technologies have introduced different ways for...
Imagine a series of promotions that involve pain relief promises, cognition claims, endorsements, 30-minute radio ads, “risk-free” money-back guarantees, “free” trial offers, negative options, telemarketing, and upsells of buying club memberships. What could possibly go wrong for...
The Federal Trade Commission and the Maine Office of the Attorney General today announced a complaint and three settlements with dietary supplement marketers who allegedly used radio infomercials deceptively formatted as talk shows and print ads featuring fictitious endorsers to advertise...
Congress unanimously passed the Consumer Review Fairness Act to protect people’s ability to share in any forum their honest opinions about a business’ products, services, or conduct. Some companies had been using contract provisions – including their online terms and conditions – to...
The Federal Trade Commission and 10 states have closed the book on the remaining defendants who assisted a Florida-based cruise line company in running an illegal telemarketing campaign that flooded consumers with billions of unwanted robocalls. In settling the charges, Fred Accuardi and his...
In testimony before Congress today, the Federal Trade Commission described the current trends relating to fraud affecting older Americans, and how the FTC uses law enforcement and other tools at its disposal to combat these frauds.
The operators of two online “high schools” have agreed to settle Federal Trade Commission charges that they falsely claimed to be accredited schools but actually were little more than diploma mills that sold worthless pieces of paper.
An ongoing FTC case is a reminder to businesses — If you make product claims based on scientific testing, you must have valid proof to back up those claims. Case in point: Last fall, the FTC filed a lawsuit against Innovative Designs, Inc. (IDI) over allegations that the company...
The Federal Trade Commission is mailing refunds that total $2.59 million to more than 1,300 people who bought Mercola indoor tanning systems. These refunds are the result of a 2016 settlement between the FTC and Dr. Joseph Mercola and his companies.
Bajo los términos de un acuerdo resolutorio con la Comisión Federal de Comercio (FTC, por su sigla en inglés) Stratford Career Institute ha aceptado dejar de efectuar declaraciones presuntamente engañosas sobre programas educativos.
Stratford Career Institute has agreed to stop making allegedly deceptive claims about educational programs under a settlement with the Federal Trade Commission.
For consumers in the market for a water filtration system, the choices can leave them feeling drenched. So when deciding among competing products, a claim that a particular system is “Proudly Built in the USA” may turn a browser into a buyer. But an FTC lawsuit against iSpring Water...
Sometimes a sequel can be just as compelling as the original and we think a just-announced settlement that makes owners of 3.0 liter VW, Audi, and Porsche diesels eligible for more than $1 billion in payments fits that description.
The Federal Trade Commission announced a settlement today that requires Volkswagen Group of America to fully compensate consumers who purchased 3.0-liter TDI diesel vehicles through a combination of repairs, additional monetary compensation, and buybacks for certain models.

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