Tag: Advertising and Marketing

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For people struggling with opiate addiction – and the family and friends who love them – the claim that Elimidrol would let them “permanently overcome withdrawal – the first time” sounded like the miracle they’d been hoping for. But according to a lawsuit filed by FTC, it was just...
Recently, the FTC sent hundreds of thousands of refund checks to people who bought the book The Weight Loss Cure “They” Don’t Want You to Know About by pitchman Kevin Trudeau. Court decisions have established there wasn’t much truth in Mr. Trudeau’s advertising claims, but the story...
Online reviews and endorsements can be key to consumers’ decision-making. In fact, surveys show that over 70% of American consumers turn to online sources before making a purchase. Advertisers already should know about FTC principles for making sure that online reviews and...
If you’d like details about how the Federal Civil Penalties Inflation Adjustment Act was amended to recalculate penalties using a formula based on the percentage by which the Department of Labor’s October 2015 Consumer Price Index exceeds the Index for October in the year in which...
The Federal Trade Commission highlighted to Congress its multi-faceted approach to protecting older Americans from fraud in testimony today before the Senate Judiciary Committee.
En dos acuerdos relacionados, uno con los Estados Unidos y el Estado de California, y otro con la Comisión Federal de Comercio de EE. UU. (FTC, por su sigla en inglés), la fábrica alemana de automóviles Volkswagen AG y otras entidades relacionadas han aceptado pagar un monto de hasta $14.7 mil...
The FTC just announced a partial settlement with Volkswagen Group of America that will return as much as $10 billion to owners and lessees of VW and Audi 2.0 liter diesel cars. As the largest false advertising case in FTC history, it’s a record-breaking win for consumers – and it’s...
In two related settlements, one with the United States and the State of California, and one with the U.S. Federal Trade Commission (FTC), German automaker Volkswagen AG and related entities have agreed to spend up to $14.7 billion to settle allegations of cheating emissions tests and deceiving...
The FTC told companies last fall about impending prohibitions under the Telemarketing Sales Rule (TSR) on certain payment methods that legitimate telemarketing businesses don’t use, but con artists have been known to exploit: remotely-created checks, remotely-created payment orders,...
Spoiler alert: If the villains in a thriller appear to be vanquished with 20 minutes left in the movie, you can bet they’ll make a dramatic reappearance. A case filed by the FTC targets a B2B tactic that small businesses started seeing years ago, but – to quote Poltergeist II – “They...
Short of jumping into the Tardis to consult with intergalactic medical experts, how can consumers separate the hope from the hype when evaluating claims for health products? That’s where SmartClick Media’s “Doctor Trusted” website certification program claimed to help. But an FTC...
According to the FTC’s complaint, between June 2013 and October 2015 the defendants marketed and sold the “Doctor Trusted” seal and certification program to websites that primarily offered health-related products and services, such as dietary supplements.
The defendants behind Vast Tech Support have agreed to settle Federal Trade Commission and State of Florida charges that they scammed thousands of consumers out of millions of dollars by selling them bogus technical support services.
Appearing as Inspector Harry Callahan, Clint Eastwood added a famous phrase to the lexicon. As a suspect pondered his next move, Callahan invited him to consider the consequences of his actions: “You’ve got to ask yourself this question: Do I feel lucky?

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