Tag: Advertising and Marketing

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Please don’t tell the other entries in the Code of Federal Regulations – we wouldn’t want to stir up jealousies – but Business Blog readers have probably detected our fondness for 16 C.F.R. § 304.
We’ve all seen seething consumers – or been seething consumers – who learned that a prominently advertised offer didn’t reflect what they would actually have to pay. Playing fast and loose with price is a sure-fire way to put shoppers’ wallets in lock-down mode. That’s why savvy...
“Slash your risk of cancer” – by using a tanning bed? That claim caught our attention, too. A settlement with Dr. Joseph Mercola and two Illinois-based companies includes $5.3 million in refunds for people who bought Mercola’s indoor tanning systems. The case also offers a reminder...
The Illinois-based marketers of Mercola-brand indoor tanning systems will pay refunds to consumers and will be permanently banned from marketing or selling indoor tanning systems, under a settlement with the Federal Trade Commission.
Bajo los términos de un acuerdo resolutorio con la Comisión Federal de Comercio (FTC, por su sigla en inglés), los comercializadores de los sistemas de bronceado artificial marca Mercola con sede en Illinois pagarán reembolsos a los consumidores y quedarán sujetos a una prohibición de carácter...
The Federal Trade Commission is seeking public comment on proposed amendments to its Hobby Protection Rules. In 2014, as part of its systematic review of all FTC rules and guides, the FTC sought public comment on the Hobby Protection Rules (formally, the “Rules and Regulations Under the Hobby...
If companies market their products as “all natural” or “100% natural,” consumers have a right to take them at their word. That’s the message of four proposed FTC settlements and one just-issued administrative complaint challenging the allegedly deceptive use of those phrases in ads...
Cuatro compañías que comercializan en internet para el cuidado de la piel, champús y protectores solares han aceptado resolver los cargos presentados por la Comisión Federal de Comercio (FTC, por su sigla en inglés) por declarar falsamente que dichos productos son “totalmente naturales” o “100%...
Four companies that market skin care products, shampoos, and sunscreens online have agreed to settle Federal Trade Commission charges that they falsely claimed that their products are “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients. The Commission has...
Today, we’re turning the table on some healthcare professionals. Don’t worry. We’re not asking an anesthesiologist to count back from ten, or even telling an ENT to say “ah.” We’re offering an eye exam for eye doctors:
What do you call an agency that in one year can report consumer protection accomplishments as varied as:
If you’re in the process of developing a health-related mobile app, what tools are essential to your success? The answer, according to some entrepreneurs, is innovative code, a great marketing plan, and the number of a take-out that delivers until 2AM. But have you given much thought...
As part of the Federal Trade Commission's systematic review of all current FTC rules and guides, the FTC is seeking public comment on the efficiency, costs, benefits, and impact of the R-value Rule.

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