Tag: Advertising and Marketing

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Of course, robocalls are a major annoyance for consumers. But anyone who works from home knows how illegal robocalls can cut into productivity, too. An FTC settlement with an outfit doing business as USA Vacation Station offers insights into the economics of robocalling and how the...
Following a public comment period, the Federal Trade Commission has approved a final consent order with Machinima, Inc., requiring the company to disclose when it has compensated “influencers” to post YouTube videos or other online product endorsements as part of “influencer campaigns.”
Una compañía de telemercadeo con sede Orlando y su propietario han aceptado resolver los cargos presentados por la Comisión Federal de Comercio (FTC, por su sigla en inglés) por efectuar millones de llamadas automáticas pre-grabadas a números de teléfono registrados en el Registro Nacional No...
Federal Trade Commission Chairwoman Edith Ramirez issued the following statement in response to the new Children’s Confection Advertising Initiative, which is part of the Council of Better Business Bureaus’ (CBBB) Children’s Food and Beverage Advertising Initiative:
La cadena de tiendas Lord & Taylor ha aceptado resolver los cargos de la Comisión Federal de Comercio (FTC, por su sigla en inglés) por haber engañado a los consumidores pagando publicidad nativa, entre lo que se incluye un artículo aparentemente objetivo en la publicación en línea Nylon y un...
It’s a fetching frock with spaghetti straps, an engineered paisley print, and an asymmetrical hemline.
National retailer Lord & Taylor has agreed to settle Federal Trade Commission charges that it deceived consumers by paying for native advertisements, including a seemingly objective article in the online publication Nylon and a Nylon Instagram post, without disclosing that the posts actually...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) ha entablado una acción judicial en el fuero federal para frenar una operación de telemercadeo que presuntamente efectuó llamadas automáticas pre-grabadas ilegales en las que les prometía ahorros en los costos de energía a los...
On TV, they’re called crossover episodes – where fictional characters from different shows appear on the same program. A case just filed by the FTC against KFJ Marketing and related parties brings together two aspects of FTC law enforcement – illegal robocalls and questionable lead...
The Federal Trade Commission, in coordination with the Department of Justice (DOJ), has brought a federal court action to stop a telemarketing operation that allegedly made illegal robocalls promising consumers energy savings, in an effort to generate leads to sell to solar panel installation...
It’s a phrase you see every now and then in announcements about FTC settlements: “The order includes a $___  judgment, which has been partially suspended based on the defendants’ inability to pay.” What happens if it turns out the defendants weren’t telling the truth about their...
Usually a Top 10 list is something industries are delighted to find themselves on. So we’ll call this one a Flop 10 list, the FTC’s annual report about consumer complaints added in 2015 to the Consumer Sentinel database. How did your industry – and your state – rank in reported...

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