Tag: Advertising and Marketing

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Four companies that market skin care products, shampoos, and sunscreens online have agreed to settle Federal Trade Commission charges that they falsely claimed that their products are “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients. The Commission has...
Today, we’re turning the table on some healthcare professionals. Don’t worry. We’re not asking an anesthesiologist to count back from ten, or even telling an ENT to say “ah.” We’re offering an eye exam for eye doctors:
What do you call an agency that in one year can report consumer protection accomplishments as varied as:
If you’re in the process of developing a health-related mobile app, what tools are essential to your success? The answer, according to some entrepreneurs, is innovative code, a great marketing plan, and the number of a take-out that delivers until 2AM. But have you given much thought...
As part of the Federal Trade Commission's systematic review of all current FTC rules and guides, the FTC is seeking public comment on the efficiency, costs, benefits, and impact of the R-value Rule.
The Federal Trade Commission has charged that Volkswagen Group of America, Inc. deceived consumers with the advertising campaign it used to promote its supposedly “clean diesel” VWs and Audis, which Volkswagen fitted with illegal emission defeat devices designed to mask high emissions during...
Volkswagen Group of America spent multi-millions positioning its “clean diesel” technology as an environmentally conscious choice for car buyers – and sales of more than 550,000 so-called clean diesel vehicles suggest it was a persuasive pitch. But as a just-filed FTC lawsuit alleges...
Whether it’s mowing that extra patch of grass or alerting each other to an iffy-looking lurker, there’s a sense of security when next-door neighbors enjoy a cooperative relationship. The same holds true for international neighbors, as a new Memorandum of Understanding between the FTC...
The number of cigarettes sold by the largest cigarette companies in the United States to wholesalers and retailers in the U.S. declined from 267.7 billion in 2012 to 256.7 billion in 2013, according to the most recent Federal Trade Commission Cigarette Report.
Starting today, the Federal Trade Commission is mailing 2,172 partial refund checks totaling nearly $210,000 to consumers who bought Nano-UV “disinfectant” devices from a company called Zadro Health Solutions, Inc. These are legitimate refund checks that must be cashed within 60 days of the date...
An Orlando-based telemarketing company and its owner have agreed to settle Federal Trade Commission charges that they made millions of illegal robocalls and calls to numbers on the National Do Not Call Registry to pitch vacation packages.
Of course, robocalls are a major annoyance for consumers. But anyone who works from home knows how illegal robocalls can cut into productivity, too. An FTC settlement with an outfit doing business as USA Vacation Station offers insights into the economics of robocalling and how the...
Following a public comment period, the Federal Trade Commission has approved a final consent order with Machinima, Inc., requiring the company to disclose when it has compensated “influencers” to post YouTube videos or other online product endorsements as part of “influencer campaigns.”

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