Tag: Advertising and Marketing

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Federal Trade Commission Decisions, Volume 115 , Page 339
A.       This company just settled a case with the FTC for Do Not Call violations and deceptive promises that its purported educational products would improve kids’ grades and standardized test scores.Q.       What is WordSmart?
At the Federal Trade Commission’s request, a federal court halted a telemarketing scheme that tricked senior citizens by pretending to be part of Medicare, and took millions of dollars from consumers’ bank accounts without their consent. As part of its ongoing work to protect every community from...
A box of light bulbs. A case of cleaner. Another box of light bulbs. Ordinary supplies that businesses and nonprofits of all sizes use every day. If these things arrive at your office doorstep, someone in your company or organization must have ordered them, right? And when the bill...
We can’t vouch for the accuracy of Shakira’s representation that “Hips Don’t Lie.” But the FTC says anti-cellulite and slimming claims for caffeine-embedded underwear sold by lingerie company Wacoal and catalog retailer Norm Thompson were deceptive. As for Norm Thompson's statement...
The companies have settled charges that slimming claims for their caffeine-infused products were false and not substantiated by scientific evidence.
The Eyeglass Rule requires that optometrists and ophthalmologists provide patients a copy of their prescription after the completion of an eye examination without extra cost. In addition, the Rule prohibits optometrists and ophthalmologists from conditioning the availability of an...
The Rule requires advertisers to base any representation of the screen size on the horizontal dimension of the actual, viewable area, unless they disclose the alternative method of measurement clearly and conspicuously in close proximity to the size designation.

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