Tag: Advertising and Marketing

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It’s a term you see on labels and in advertising, but what does it mean to consumers? The word is “organic,” and consumer interpretations of organic claims for non-agricultural products is the topic on the agenda at an October 20, 2016, roundtable sponsored by the FTC and the U.S....
The Federal Trade Commission and U.S. Department of Agriculture today announced the agenda for their upcoming joint-agency roundtable on consumer perceptions of “organic” claims for non-agricultural products. The event, first announced in August, will be held in Washington, DC, on October 20, 2016.
La Comisión Federal de Comercio (FTC, por su sigla en inglés) ha acusado a nueve concesionarios de la región de Los Angeles y a sus propietarios de emplear una amplia variedad de prácticas de ventas y financiación engañosas y desleales. La acción de la FTC presentada ante la Corte Federal de...
Not many kids play with yo-yos these days, but an FTC complaint against nine related Los Angeles-area car dealers charges that the companies engaged in (among other things) illegal yo-yo financing practices – and for affected consumers, it was no game. Even if you don’t have clients...
The Federal Trade Commission has charged nine Los Angeles-area auto dealerships and their owners with using a wide range of deceptive and unfair sales and financing practices. The FTC’s action filed in the U.S. District Court for the Central District of California seeks to end these practices and...
The Federal Trade Commission will return almost $20 million to more than 145,000 consumers across the country who were victimized by One Technologies LP and its two partner companies, in an online scheme that lured consumers with “free” access to their credit scores and then billed them a recurring...
A U.S. district court judge has ruled that COORGA Nutraceuticals Corporation and its principal Garfield Coore violated the law by claiming their “Grey Defence” dietary supplements reversed or prevented gray hair. The Federal Trade Commission filed a complaint challenging the claims as unfounded in...
There’s no such thing as a free lunch. That’s what consumers who signed up for NutraClick’s “free” samples learned. But what can your business take away from the FTC’s settlement with NutraClick?  If your company is considering offering a negative option program, and wants it to be a...
A nutritional supplement marketer called NutraClick has agreed to settle FTC charges that it lured consumers with “free” samples of supplements and beauty products and then violated the law by charging them a recurring monthly fee without their consent.
There’s an upcoming gotta-be-there trade show for your industry. Your company gets a form in the mail from a P.O. box in the Chicago area asking to confirm your address for a trade show listing. You or a staffer signs without giving it a second thought – until you get the surprise of...
In an action brought by the Federal Trade Commission in 2013, a federal court has banned a Slovakia-based company and two of its executives from the business directory business, ending a scam that for years took millions of dollars from small businesses and non-profits in the United States and...
This paper attempts to add to the understanding of what makes consumers more likely to become victims of fraud.  More specifically, we sought to identify personal characteristics that were correlated with being more likely to become a victim.  To do this, we conducted a survey using...
The Staff Perspective recounts important themes arising out of the discussion by panelists at the full-day workshop. It discusses the mechanics of lead generation and how it functions in the modern economy. The paper describes who collects leads and how they are used – in particular...
A new paper by the Federal Trade Commission’s Bureau of Consumer Protection provides a look at the information covered at the FTC’s October 2015 workshop on online lead generation, “Follow The Lead.”

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