Tag: Advertising and Marketing

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Bajo los términos de un acuerdo resolutorio con la Comisión Federal de Comercio (FTC, por su sigla en inglés), los comercializadores de los sistemas de bronceado artificial marca Mercola con sede en Illinois pagarán reembolsos a los consumidores y quedarán sujetos a una prohibición de carácter...
The Federal Trade Commission is seeking public comment on proposed amendments to its Hobby Protection Rules. In 2014, as part of its systematic review of all FTC rules and guides, the FTC sought public comment on the Hobby Protection Rules (formally, the “Rules and Regulations Under the Hobby...
If companies market their products as “all natural” or “100% natural,” consumers have a right to take them at their word. That’s the message of four proposed FTC settlements and one just-issued administrative complaint challenging the allegedly deceptive use of those phrases in ads...
Cuatro compañías que comercializan en internet para el cuidado de la piel, champús y protectores solares han aceptado resolver los cargos presentados por la Comisión Federal de Comercio (FTC, por su sigla en inglés) por declarar falsamente que dichos productos son “totalmente naturales” o “100%...
Four companies that market skin care products, shampoos, and sunscreens online have agreed to settle Federal Trade Commission charges that they falsely claimed that their products are “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients. The Commission has...
Today, we’re turning the table on some healthcare professionals. Don’t worry. We’re not asking an anesthesiologist to count back from ten, or even telling an ENT to say “ah.” We’re offering an eye exam for eye doctors:
What do you call an agency that in one year can report consumer protection accomplishments as varied as:
If you’re in the process of developing a health-related mobile app, what tools are essential to your success? The answer, according to some entrepreneurs, is innovative code, a great marketing plan, and the number of a take-out that delivers until 2AM. But have you given much thought...
As part of the Federal Trade Commission's systematic review of all current FTC rules and guides, the FTC is seeking public comment on the efficiency, costs, benefits, and impact of the R-value Rule.
Consumers enjoy recommendations based on their television viewing habits (“viewers who watched Mr. Robot… may enjoy Fight Club”), but who else knows what you’re watching? The golden age of television has arrived with the golden age of television tracking. In 2016, virtually all...
The Federal Trade Commission has charged that Volkswagen Group of America, Inc. deceived consumers with the advertising campaign it used to promote its supposedly “clean diesel” VWs and Audis, which Volkswagen fitted with illegal emission defeat devices designed to mask high emissions during...
Volkswagen Group of America spent multi-millions positioning its “clean diesel” technology as an environmentally conscious choice for car buyers – and sales of more than 550,000 so-called clean diesel vehicles suggest it was a persuasive pitch. But as a just-filed FTC lawsuit alleges...

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