Tag: Advertising and Marketing

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The Staff Perspective recounts important themes arising out of the discussion by panelists at the full-day workshop. It discusses the mechanics of lead generation and how it functions in the modern economy. The paper describes who collects leads and how they are used – in particular...
A new paper by the Federal Trade Commission’s Bureau of Consumer Protection provides a look at the information covered at the FTC’s October 2015 workshop on online lead generation, “Follow The Lead.”
The Federal Trade Commission’s workshop “Putting Disclosures to the Test” is taking place tomorrow, Sept. 15, 2016, in Washington. The workshop will feature research on the effectiveness of disclosures made to consumers in a variety of areas from advertising to privacy policies. FTC Chairwoman...
The Federal Trade Commission announced today that it is issuing a second Federal Register Notice (FRN) on a proposed qualitative survey of consumers to learn about their experiences in buying and financing automobiles at dealerships, and is seeking clearance from the Office of Management and Budget...
The Federal Trade Commission has approved amendments to the Energy Labeling Rule to improve access to energy labels online and improve labels for refrigerators, ceiling fans, central air conditioners, and water heaters. The Rule helps consumers consider the energy cost of consumer products by...
In the Matter of Federal Trade Commission, Plaintiff, v. Herbalife International of America, Inc, the following applications were submitted in response to the FTC’s August 9, 2016 Request for Applications to Serve as Independent Compliance Auditor for Herbalife.  Cost estimate and billing...
The Federal Trade Commission has charged the publisher of hundreds of purported online academic journals with deceiving academics and researchers about the nature of its publications and hiding publication fees ranging from hundreds to thousands of dollars.
Well, that didn’t take long. The details of the historic $10 billion Volkswagen “clean diesel” settlement are still being finalized – and as we mentioned a few weeks ago, we’re already hearing reports of dealers targeting VW owners and lessees with promotions that include half-truths...
If a disclosure is intended to inform consumers – and isn’t that pretty much the job description of a disclosure? – it should accomplish that task effectively. A “disclosure” that fails that fundamental test is no disclosure at all. That’s FTC 101. So what can be done to improve the...
The Federal Trade Commission has announced the agenda for its Sept. 15 workshop, Putting Disclosures to The Test, which will include 22 presentations covering a wide variety of topics on how consumers think about, notice, understand, and act on disclosures made to them in advertising and other...
The Federal Trade Commission will participate in a Twitter chat hosted by the Centers for Disease Control. The chat will include tips about healthy contact lens wear and care habits. The FTC will explain consumers’ rights under the Contact Lens Rule, including the right to get your prescription...
Three Dallas area auto dealers, collectively known as Southwest Kia, have agreed to pay an $85,000 civil penalty to settle Federal Trade Commission charges that they violated an FTC administrative order barring them from deceptively advertising the cost of buying or leasing a car.

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