Tag: Advertising and Marketing

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The Federal Trade Commission has added three new defendants to an ongoing case against a tech support scam. The scheme allegedly bilked consumers out of tens of millions of dollars by pretending to represent Microsoft, Apple, and other major tech companies. The new defendants in the case,...
The developers and marketers of the LearningRx “brain training” programs have agreed to stop making a range of false and unsubstantiated claims and pay $200,000 under a settlement with the Federal Trade Commission.
If your business regularly makes wire transfer payments, it could be the next target of a fast-growing scam in which cybercriminals trick employees into transferring large sums of money to them by impersonating CEOs and other company executives in spoofed emails.
Seeing is believing. And last week, the FTC reminded eye doctors – in writing – about their legal responsibilities under the agency’s Eyeglass Rule. The rule requires you to provide a copy of the prescription to the patient at the end of the eye exam, even if the patient doesn’t...
Federal Trade Commission staff has sent 38 letters to eyeglass prescribers warning them of potential violations of the agency’s Ophthalmic Practice Rules, known as the Eyeglass Rule, which ensures consumers the right to comparison shop for prescription eyeglasses.
In Amazon’s Appstore, many apps geared toward kids prompted them to use fictitious currency, like a “boatload of doughnuts” or a “can of stars,” as part of game play. But a federal district court recently agreed with the FTC that Amazon’s practice of charging cold, hard cash for...
Marketers of green coffee bean extract weight-loss supplements, male enhancement products, and skin care products will forfeit assets totaling approximately $9.2 million, and have already turned over a Ferrari to settle the Federal Trade Commission’s court action brought against them in October...
Marketers have been watching the FTC’s challenge to POM Wonderful’s ad claims with interest. Last year, the United States Court of Appeals for the D.C. Circuit ruled that the company deceptively advertised that the products could treat, prevent, or reduce the risk of heart disease,...
Federal Trade Commission Chairwoman Edith Ramirez issued the following statement in response to the U.S. Supreme Court’s denial today of POM Wonderful’s petition for a writ of certiorari. The Court declined to review the D.C. Circuit’s ruling upholding a Commission decision that found POM and its...
Everyone has a job hunting horror story. Ours is the rejection letter we got on a Friday for a job interview scheduled for the following Monday. But a job interview that’s really just a sales pitch, often conducted by software designed to mimic a real person? A lawsuit against Gigats...
Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based advertising industry. One of the questions they posed was what additional actions...
Please don’t tell the other entries in the Code of Federal Regulations – we wouldn’t want to stir up jealousies – but Business Blog readers have probably detected our fondness for 16 C.F.R. § 304.
We’ve all seen seething consumers – or been seething consumers – who learned that a prominently advertised offer didn’t reflect what they would actually have to pay. Playing fast and loose with price is a sure-fire way to put shoppers’ wallets in lock-down mode. That’s why savvy...
“Slash your risk of cancer” – by using a tanning bed? That claim caught our attention, too. A settlement with Dr. Joseph Mercola and two Illinois-based companies includes $5.3 million in refunds for people who bought Mercola’s indoor tanning systems. The case also offers a reminder...
The Illinois-based marketers of Mercola-brand indoor tanning systems will pay refunds to consumers and will be permanently banned from marketing or selling indoor tanning systems, under a settlement with the Federal Trade Commission.

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