Tag: Advertising and Marketing

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The Federal Trade Commission is mailing 774 checks totaling more than $444,000 to consumers who lost money to a business directory scam.
The marketers of products as diverse as dietary supplements, mobile apps, cosmetics, and apparel may not think they have much in common. But if they make health-related representations, they all need sound science to support what they say. Here are five principles to help keep your...
A small business or nonprofit gets what appears to be an invoice for a listing in an online yellow pages directory. On the face of it, it looks legit. It includes the name of an employee at the office, a copy of what the listing looks like, the “walking fingers” symbol associated...
At the Federal Trade Commission’s request, a federal court has banned the Montreal, Quebec, area-based operators of a business directory scam from the directory business and ordered them to pay the Commission more than $1.2 million to use for reimbursing victims of the scam.
On the Periodic Table of Elements, copper is designated as CU. The FTC’s lawsuit against Tommie Copper, Inc., the seller of copper-infused compression wear, suggests it may be time to conduct a periodic check of the elements in your ads to C that U have proof to back up your claims...
La compañía de prendas deportivas Tommie Copper, Inc. y su fundador han aceptado pagar $1.35 millones de dólares para resolver los cargos presentados por la Comisión Federal de Comercio (FTC, por su sigla en inglés) por incurrir en publicidad engañosa declarando que sus prendas de compresión...
Athletic apparel company Tommie Copper, Inc. and its founder have agreed to pay $1.35 million to settle Federal Trade Commission charges that they deceptively advertised the company’s copper-infused compression clothing would relieve severe and chronic pain and inflammation caused by arthritis and...
At the Federal Trade Commission’s request, a federal court has banned Robert Ray Law and his company, CPU Service Incorporated (CPU) from sending unsolicited direct mail to advertise or promote goods or services, imposed a judgment of almost $400,000, and required them to immediately pay $45,000.
At the Federal Trade Commission’s request, a federal court has halted a nationwide work-at-home scam that took more than $7 million from tens of thousands of consumers. The defendants allegedly lured consumers with false claims that they could earn up to $5,000 or more in weekly income by stuffing...
People usually think of beacons as radiant lights that attract attention. But the FTC has charged that two Ohio auto dealers (among other things) used the word in a way that kept consumers in the dark.
Two Ohio auto dealers have agreed to settle Federal Trade Commission charges that they deceived consumers with advertisements that touted low monthly car lease payments but failed to disclose key terms of the offers.

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