Tag: Advertising and Marketing

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Following a public comment period, the Federal Trade Commission has approved a final consent order with Mars Petcare U.S. settling charges that the company falsely advertised specific health benefits of its Eukanuba brand dog food.
The Federal Trade Commission has granted summary decision against California Naturel, Inc., for falsely advertising its sunscreen product as “all natural” in violation of Sections 5 and 12 of the FTC Act.
Is it time for a little heart-to-heart about making health claims for mobile apps? An FTC settlement with California-based Aura Labs challenges misleading representations the company made about its Instant Blood Pressure app. In addition, if you keep your finger on the pulse of FTC...
The marketers of a mobile app designed to measure blood pressure have agreed to settle Federal Trade Commission charges that they deceived consumers with claims that their Instant Blood Pressure (IBP) app was as accurate as a traditional blood pressure cuff. In addition, the Commission alleged that...
The Federal Trade Commission has announced the agenda and panelists for its upcoming workshop in Washington, DC, on December 6, 2016, to examine changing consumer demographics and how they will affect the FTC’s work in the years ahead. The event will feature opening remarks by FTC Chairwoman Edith...
Following a public comment period, the Federal Trade Commission has approved a final consent order with Warner Bros. Home Entertainment Inc., settling charges that the company failed to adequately disclose that it paid online influencers to post gameplay videos.
The number of cigarettes sold by the largest cigarette companies in the United States to wholesalers and retailers in the U.S. declined from 256.7 billion in 2013 to 253.8 billion in 2014, according to the most recent Federal Trade Commission Cigarette Report.
The military community makes many of the same consumer decisions as their civilian counterparts. We all need to manage our money – and avoid rip-offs. But servicemembers and their families also face unique challenges, like frequent relocations and deployment. When a permanent change...
The FTC applies a consistent approach to evaluating ad claims. Companies must have a reasonable basis for objective representations, including claims that a product can treat specific health conditions. Whether it’s an over-the-counter drug, dietary supplement, or food, the same...
Federal Register Notice: Federal Trade Commission Enforcement Policy Statement on Marketing Claims for Over-the-Counter Homeopathic Drugs

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