Tag: Advertising and Marketing

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According to a lawsuit just filed by the FTC, DeVry University’s ads conveyed to consumers that 90% of its graduates actively seeking employment landed new jobs in their field of study within six months of graduation. You can say this about DeVry: The company has been remarkably...
Note: A conference call for media with FTC Chairwoman Edith Ramirez and Under Secretary of Education Ted Mitchell was held: Date: Jan. 27, 2016 Time: 1 p.m. ET Ramirez, Mitchell and FTC and Department of Education staff took questions from the media about their actions.
The Federal Trade Commission and the State of Florida have charged a payment processing business with credit card laundering and illegally assisting and facilitating a nationwide debt relief telemarketing scheme that allegedly bilked millions of dollars from consumers.
Ads for Lumosity’s “brain training” program made it sound simple. Play games for 10-15 minutes several times a week to delay memory decline; protect against dementia and Alzheimer’s disease; improve school, work, and athletic performance; and reduce the effects of everything from...
The Federal Trade Commission has issued its biennial report to Congress on the use of the Do Not Call Registry by both consumers and businesses over the past two years.
2015 saw the end of The Late Show with David Letterman, but his Top 10 List legacy lives on. From the home office in Washington, D.C., here is our informal take on ten topics we covered this year in the BCP Business Blog.
The Federal Trade Commission is seeking public comment on a proposed qualitative survey of consumers to learn about their experiences in buying and financing automobiles at dealerships. The comments will be considered before the FTC seeks clearance for the survey from the Office of Management and...
If what looks to be an article, video, or game is really an ad – but it’s not readily identifiable to consumers as such – the FTC has another word for it: deceptive. Ads that blur the line between advertising and content have long been a consumer protection concern under Section 5 of...
The Federal Trade Commission today issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.

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