Tag: Advertising and Marketing

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It used to be a rite of passage: spending the night in a line outside the box office to score tickets to the Stones, Springsteen, or [insert your favorite group here]. The convenience of internet ticket sales ended the sleeping-on-the-sidewalk ritual. But online ticket sales raised...
On the first day of law school, students learn the Latin maxim Res ipsa loquitor – “The thing speaks for itself.” Pardon the inaccurate translation, but in the case of the FTC’s Annual Highlights, we think Tabula crustum ipsa loquitor – “The pie chart speaks for itself.” In other...
The Federal Trade Commission is mailing 974 checks totaling more than $535,000 to businesses and nonprofit organizations that lost money to the Fair Guide business directory scheme, which tricked them into paying for online directory listings they didn’t want. As a result of the FTC’s action, the...
When websites prominently advertised “FREE!” golf balls and other gear, duffers and low-handicappers alike swung for the deal. But according to the FTC, 10 related defendants drove consumers into the rough with poorly disclosed terms and conditions, deceptive negative options, and...
In testimony before Congress today, the Federal Trade Commission described its efforts to fight fraud, noting that during the past year the agency has obtained judgments totaling more than $11.9 billion to consumers harmed by deceptive and unfair business practices.
There was a twisted kind of accuracy in one of the company names used by a Phoenix-based outfit that peddled business opportunities. It was called “Building Money” and build it they did. The problem was that they built it for themselves – and not for the older consumers, military...

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