Tag: Advertising and Marketing

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In testimony before Congress today, the Federal Trade Commission described the current trends relating to fraud affecting older Americans, and how the FTC uses law enforcement and other tools at its disposal to combat these frauds.
The operators of two online “high schools” have agreed to settle Federal Trade Commission charges that they falsely claimed to be accredited schools but actually were little more than diploma mills that sold worthless pieces of paper.
An ongoing FTC case is a reminder to businesses — If you make product claims based on scientific testing, you must have valid proof to back up those claims. Case in point: Last fall, the FTC filed a lawsuit against Innovative Designs, Inc. (IDI) over allegations that the company...
The Federal Trade Commission is mailing refunds that total $2.59 million to more than 1,300 people who bought Mercola indoor tanning systems. These refunds are the result of a 2016 settlement between the FTC and Dr. Joseph Mercola and his companies.
Bajo los términos de un acuerdo resolutorio con la Comisión Federal de Comercio (FTC, por su sigla en inglés) Stratford Career Institute ha aceptado dejar de efectuar declaraciones presuntamente engañosas sobre programas educativos.
Stratford Career Institute has agreed to stop making allegedly deceptive claims about educational programs under a settlement with the Federal Trade Commission.
For consumers in the market for a water filtration system, the choices can leave them feeling drenched. So when deciding among competing products, a claim that a particular system is “Proudly Built in the USA” may turn a browser into a buyer. But an FTC lawsuit against iSpring Water...
Sometimes a sequel can be just as compelling as the original and we think a just-announced settlement that makes owners of 3.0 liter VW, Audi, and Porsche diesels eligible for more than $1 billion in payments fits that description.
The Federal Trade Commission announced a settlement today that requires Volkswagen Group of America to fully compensate consumers who purchased 3.0-liter TDI diesel vehicles through a combination of repairs, additional monetary compensation, and buybacks for certain models.  
Fans of “Shark Tank” will remember it as one of the show’s most dramatic bidding wars. Charles Yim, CEO of Breathometer, pitched his smartphone-enabled breathalyzer as a way to “help people make smarter and safer decisions” about drinking and driving. All five sharks went for the...
The Federal Trade Commission has released Cross-Device Tracking: An FTC Staff Report that describes the technology used to track consumers across multiple Internet-connected devices, the benefits and challenges associated with it, and industry efforts to address those challenges. The report...
The marketers of two app-supported smartphone accessories, marketed to accurately measure consumers’ blood alcohol content (BAC), have agreed to settle Federal Trade Commission charges that they lacked scientific evidence to back up their advertising claims.
In promotional materials to attract prospective drivers, ride-hailing company Uber Technologies touted how much money drivers would earn and the favorable terms they could get by financing a car through Uber’s Vehicle Solutions Program. But according to an FTC complaint, Uber...

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