Tag: Advertising and Marketing

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The Federal Trade Commission has charged the publisher of hundreds of purported online academic journals with deceiving academics and researchers about the nature of its publications and hiding publication fees ranging from hundreds to thousands of dollars.
Well, that didn’t take long. The details of the historic $10 billion Volkswagen “clean diesel” settlement are still being finalized – and as we mentioned a few weeks ago, we’re already hearing reports of dealers targeting VW owners and lessees with promotions that include half-truths...
If a disclosure is intended to inform consumers – and isn’t that pretty much the job description of a disclosure? – it should accomplish that task effectively. A “disclosure” that fails that fundamental test is no disclosure at all. That’s FTC 101. So what can be done to improve the...
The Federal Trade Commission has announced the agenda for its Sept. 15 workshop, Putting Disclosures to The Test, which will include 22 presentations covering a wide variety of topics on how consumers think about, notice, understand, and act on disclosures made to them in advertising and other...
The Federal Trade Commission will participate in a Twitter chat hosted by the Centers for Disease Control. The chat will include tips about healthy contact lens wear and care habits. The FTC will explain consumers’ rights under the Contact Lens Rule, including the right to get your prescription...
Three Dallas area auto dealers, collectively known as Southwest Kia, have agreed to pay an $85,000 civil penalty to settle Federal Trade Commission charges that they violated an FTC administrative order barring them from deceptively advertising the cost of buying or leasing a car.
“It says it’s organic, but just what does that mean?” That’s a question a lot of consumers ask themselves when shopping for non-agricultural items like personal care products – and it will be the topic of discussion at an October 20, 2016, roundtable in Washington, DC.
The Federal Trade Commission and the U.S. Department of Agriculture (USDA) will co-host a roundtable in Washington, D.C. on October 20, 2016, to help the agencies better understand how consumers perceive “organic” claims for non-agricultural products, such as personal care products. At the...
The FTC’s recent action against Volkswagen focused on the company’s “clean diesel” claims, which were rendered false by VW’s installation of a defeat device that cheated on emissions tests. The history-making $10 billion settlement will offer eligible car owners choices to compensate...
Many owners of 2.0 liter Volkswagen diesels will soon be able to sell their cars back to Volkswagen AG for more than their current replacement value as a result of a proposed $10.03 billion deceptive advertising settlement with the Federal Trade Commission. The FTC wants to make sure consumers and...
Mosquitoes aren’t just another picnic pest. They can carry serious diseases running the gamut from A to Zika virus. And just as illness can follow when mosquitoes infest, consumer injury can follow when ads are deceptive. The FTC staff just sent 10 warning letters about anti-Zika...
Federal Trade Commission staff has sent 10 warning letters to online marketers selling products that purportedly provide protection from the Zika virus.
Mars Petcare U.S., Inc., has agreed to settle Federal Trade Commission charges that it falsely advertised the health benefits of its Eukanuba brand dog food. Specifically, the FTC alleges that the company claimed, but could not prove, that a 10-year study found that dogs fed Eukanuba could extend...
“It’s a dog’s life,” they say – and according to Mars Petcare, its Eukanuba brand of dog food could extend dogs’ lives by 30%. But the FTC alleges that Mars made misleading representations about the products’ life-extending benefits and falsely claimed that scientific tests supported...
The FTC’s lawsuit against Gary Kieper and Partners in Health Care Association (PIHC) alleged that the defendants deceptively peddled medical discount cards in the guise of health insurance. “Medical discount cards? Not my line,” you might say. But don’t discount the foundational...
A health care scammer and his company, who tricked Spanish-speaking and other consumers seeking health insurance into buying phony medical discount cards, are banned from selling healthcare-related products, and from telemarketing, under court orders obtained by the Federal Trade Commission.

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