General Mills, Inc., In the Matter of

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In the Matter of General Mills, Inc.
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Part 2 Consents

Case Summary

Consent order preserves competition in ready-to-eat cereals. The order permits the acquisition of Ralcorp Holdings, Inc.'s branded ready-to-eat cereal and snack mix business but requires the transfer of licenses to manufacture and sell cereals identical to the Chex brand products without the approval of General Mills.