Tag: Online Advertising and Marketing

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Acc-cen-tuate the positive. Eliminate the negative. Latch on to the affirmative. And don't mess with Mr. In-Between.That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things...
According to the Lennon-McCartney song, “She's got a ticket to ride, but she don’t care.”  According to a settlement announced by the FTC and Connecticut AG, consumers doing business with TicketNetwork through two of its top partners – Ryadd and SecureBoxOffice – were misled into...
Online resale ticket exchange TicketNetwork, Inc., and two of its marketing partners, Ryadd, Inc. and SecureBoxOffice, LLC, have settled Federal Trade Commission and State of Connecticut allegations that their advertisements and websites misled consumers into thinking they were buying event...
A text message spammer and his company have agreed to settle Federal Trade Commission charges that they were responsible for sending millions of unwanted messages to consumers across the country, which contained false promises of “free” $1,000 gift cards for major retailers like Walmart, Target...
Appended to International Harvester Co., 104 F.T.C. 949, 1070 (1984). See 15 U.S.C. § 45(n). The Honorable Wendell H. Ford Chairman, Consumer Subcommittee Committee on Commerce, Science, and Transportation Room 130 Russell Office Building Washington, D.C. 20510 The Honorable John C. Danforth...
Appended to Thompson Medical Co., 104 F.T.C. 648, 839 (1984), aff’d, 791 F.2d 189 (D.C. Cir. 1986), cert. denied, 479 U.S. 1086 (1987).
Phil Flora, the operator of a text message spamming operation that sent more than 29 million text messages to consumers promising “free” $1,000 Walmart and Best Buy gift cards, has been ordered to pay $148,309 for his involvement in the scam.  Flora, who resides in Orange County, California, has...
In an action brought by the Federal Trade Commission, a federal court has banned a Slovakia-based operation from the online directory business and entered a $9 million judgment against them. “The last thing small business owners need is someone trying to trick them out of their hard-earned money...
There is a related administrative case.
At first, consumers thought it was their lucky day.  They had received text messages announcing they had won a $1,000 gift card from a major retailer.  But they ended up with their hopes in the tank – in this case, CPATank, Inc., and Eagle Web Assets, Inc., the latest defendants to...
The “Inc.” after a company’s name can provide certain legal protections, but let’s get one thing clear:  It’s not a shield that corporate officers can hide behind to avoid personal liability for violations of the FTC Act.  A decision by the U.S.
Under these plans, sellers ship merchandise such as books, compact discs or tapes automatically to their subscribers, and bill them for the merchandise, if they do not expressly reject the merchandise within a prescribed time.
The Rule, issued in 1975, requires sellers who solicit buyers to order merchandise through the mail, via the Internet, or by phone to have a reasonable basis to expect that the sellers can ship within the advertised time frame, or, if no time frame is specified, within 30 days. The...

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