Tag: Online Advertising and Marketing

Displaying 61 - 80 of 385 results.

Your customers are counting down the days before the holiday shopping season begins.  As your staff prepares for the retail onslaught, the FTC has tips to help ensure that Black Friday and Cyber Monday aren’t followed by Consumer Complaint Tuesday and Law Enforcement Wednesday...
Call it "cramouflage" — unauthorized (and unexplained) charges that show up on people's mobile phone bills.  Regardless of whether consumers use cell phones, land lines, or two cans tied together with string, it’s illegal to bill them without their express consent.  That’s always...
One of the defendants in an alleged tech support scheme has agreed to settle a Federal Trade Commission complaint against him and give up the money he made from the scheme.
A group of affiliate marketers has agreed to settle Federal Trade Commission charges that they blasted consumers with more than 30 million deceptive spam text messages and directed recipients of the spam text messages to deceptive websites. Cresta Pillsbury, Jan-Paul Diaz, Joshua Brewer and Daniel...
At the Federal Trade Commission’s request, a federal judge has temporarily halted, and frozen the assets of, a Montreal operation that bilked more than $14 million from small businesses and churches in the United States for unwanted listings in online business directories.  The FTC seeks to...
The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.”
Blurred lines are the talk of the media world.  No, not that “Blurred Lines.”  What advertisers, consumer groups, academics, and the FTC are trying to put into focus is the blending of ads with news, entertainment, and other content in digital media — sometimes called “native...
The Federal Trade Commission hosted a one-day workshop to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop brought together publishing and...
An affiliate marketing company and its two principals have agreed to settle Federal Trade Commission charges for allegedly sending out more than 42.5 million unwanted and deceptive text messages to consumers. The case is part of the FTC’s continuing crackdown on spam text messages and the...
The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content.” 
It used to be pretty clear.  The entertainment portion of a show ended and the commercials began.  The two-column article ran on one side of the newspaper and the ad ran on the other.  Or the webpage had the content in the middle with a banner ad running across the top.  Things are...
If there are strings attached to a particular deal, those material terms and conditions have to be clearly and conspicuously disclosed up front. That well-settled legal principle applies to online ads. It applies to car ads.  And so (QED) it applies to online car ads. That should...
Global mobile marketer Jesta Digital, LLC, will provide refunds to a large number of consumers and pay an additional $1.2 million to the Federal Trade Commission as part of a settlement with the FTC, which alleged that Jesta crammed unwanted charges onto consumers’ cell phone bills.
A federal judge has found in favor of the Federal Trade Commission in its case against an online operation that illegally debited consumers’ bank accounts when they visited the defendants’ websites seeking payday loans.  The FTC will seek a court order requiring the defendants to return more than...
So people were taking a few minutes to play the free version of Angry Birds on their Android device.  At some point between the Giant Slingshot and the Mighty Eagle, they got a "Virus Detected" warning.  But according to an FTC lawsuit, that scary-looking security alert was phony and...

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