Tag: Online Advertising and Marketing

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Interested business people are making tracks to the FTC’s workshop today on cross-device tracking. Can’t make it to Washington? Then watch the webcast.
A federal court has granted a request by the Federal Trade Commission to shut down a tech support scam that allegedly bilked consumers out of more than $17 million by pretending to represent Microsoft, Apple and other major tech companies.
If you couldn’t make it to Washington to attend the FTC workshop Follow the Lead, watching the webcast is the next best thing – and it starts at 8:30 a.m. Eastern Time on Friday, October 30, 2015. We’re bringing together industry members, consumer advocates, researchers, law...
If the Commission is to attain the objectives Congress envisioned, it cannot be required to confine its road block to the narrow lane the transgressor has traveled; it must be allowed effectively to close all roads to the prohibited goal, so that its order may not be bypassed with...
The Federal Trade Commission highlighted to Congress its multi-faceted approach to protecting older Americans from fraud in testimony today before the House Energy and Commerce Committee’s Subcommittee on Commerce, Manufacturing and Trade.
In testimony before Congress today, the Federal Trade Commission described its work to fight tech support scammers who trick people into believing their computer has problems, and then charge them hundreds of dollars for unnecessary, worthless, or even harmful services. The testimony outlined...
The operators of an alleged tech support scam agreed to settle Federal Trade Commission charges that they tricked consumers into paying millions of dollars for technical support services they did not need and software that was otherwise free. Under the settlement, Pairsys, Inc., and its owners,...
What do lead generators do? They typically identify consumers interested in a particular product or service, collect information from them, and then sell it to third parties. The idea is to match interested buyers and available sellers. But in the meantime, that information – which...
The Federal Trade Commission has announced the final agenda for its October 30 workshop in Washington, D.C., “Follow the Lead: An FTC Workshop About Online Lead Generation,” which begins at 8:30 a.m.
The Federal Trade Commission is mailing 64,607 checks totaling $1.5 million to consumers who lost money to an online operation that illegally debited their bank accounts when they sought payday loans.
If there’s a material connection between a marketer and an endorser, disclose it. That’s been the FTC standard for decades and it didn't change when marketing moved to social media. The FTC’s proposed settlement with online entertainment network Machinima illustrates missteps that...
It’s one thing to create buzz about a product. But fail to disclose a material connection between an endorser and an advertiser and that buzz can wind up stinging you. That’s the message of an FTC lawsuit against Machinima, a top entertainment network on YouTube that specializes in...
A California-based online entertainment network has agreed to settle Federal Trade Commission charges that it engaged in deceptive advertising by paying “influencers” to post YouTube videos endorsing Microsoft’s Xbox One system and several games. The influencers paid by Machinima, Inc., failed to...
The Federal Trade Commission has extended the deadline for public comment on the proposed verifiable parental consent method that Riyo, Inc., has submitted for Commission approval under the agency’s Children’s Online Privacy Protection Rule.The deadline for comments has been extended to Sept. 14,...
The classic 40s movie An Email to Three Wives, the R&B hit Take an Email, Maria, and C.S. Lewis’ The Screwtape Emails. The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy.
Bajo los términos de un acuerdo resolutorio con la FTC, el último demandado restante de una demanda judicial de la FTC que refutó las declaraciones falsas o infundadas efectuadas para promocionar un conjunto de supuestas aplicaciones de “detección de melanoma” queda sujeto a una prohibición que le...
The final defendant remaining in a Federal Trade Commission lawsuit challenging false or unsubstantiated claims for a set of purported “melanoma detection” apps is barred from making any further deceptive health claims about his products under a settlement with agency.

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