Tag: Online Advertising and Marketing

Displaying 41 - 60 of 379 results.

The “Inc.” after a company’s name can provide certain legal protections, but let’s get one thing clear:  It’s not a shield that corporate officers can hide behind to avoid personal liability for violations of the FTC Act.  A decision by the U.S.
Under these plans, sellers ship merchandise such as books, compact discs or tapes automatically to their subscribers, and bill them for the merchandise, if they do not expressly reject the merchandise within a prescribed time.
The Rule, issued in 1975, requires sellers who solicit buyers to order merchandise through the mail, via the Internet, or by phone to have a reasonable basis to expect that the sellers can ship within the advertised time frame, or, if no time frame is specified, within 30 days. The...
We’re not lyricists, but had the 1972 hit “You Don’t Mess Around with Jim” been addressed to defendants in FTC actions, here’s our proposed rewrite: You don’t tug on Superman’s cape. You don’t spit into the wind.You don’t pull the mask off that old Lone Ranger.And you don’t engage in...
The CAN-SPAM Act requires the Commission to issue regulations “defining the relevant criteria to facilitate the determination of the primary purpose of an electronic mail message.” The CAN-SPAM Act applies almost exclusively to “commercial electronic mail messages”.
Update (3/27/14): Apple will notify people about how to get refunds by April 15. The settlement requires Apple to provide full refunds for in-app charges made by kids without parental permission.
The Fair Packaging and Labeling Act (FPLA or Act), enacted in 1967, directs the Federal Trade Commission and the Food and Drug Administration to issue regulations requiring that all "consumer commodities" be labeled to disclose net contents, identity of commodity, and name and place...
“We Don’t Serve Teens,” the national campaign to reduce underage drinking developed by the Federal Trade Commission, is reminding parents and other concerned adults that underage alcohol use creates negative health, social, and economic consequences for adolescents, their families, and their...
The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.”
The topic is Blurred Lines: Advertising or Content? An FTC Workshop on Native Advertising — and it's on now.  There's a packed house at the Federal Trade Commission in Washington today to examine the blending of ads with news, entertainment, and other content in digital media.  If...
Most retailers and buyers approach a purchase with the best of intentions.  But let's face it: Glitch happens.  If a company sells a product with a warranty, consumers need up-front access to information about what the seller will do if things go south later.  That’s the thinking...
Your customers are counting down the days before the holiday shopping season begins.  As your staff prepares for the retail onslaught, the FTC has tips to help ensure that Black Friday and Cyber Monday aren’t followed by Consumer Complaint Tuesday and Law Enforcement Wednesday...
Call it "cramouflage" — unauthorized (and unexplained) charges that show up on people's mobile phone bills.  Regardless of whether consumers use cell phones, land lines, or two cans tied together with string, it’s illegal to bill them without their express consent.  That’s always...
One of the defendants in an alleged tech support scheme has agreed to settle a Federal Trade Commission complaint against him and give up the money he made from the scheme.
A group of affiliate marketers has agreed to settle Federal Trade Commission charges that they blasted consumers with more than 30 million deceptive spam text messages and directed recipients of the spam text messages to deceptive websites. Cresta Pillsbury, Jan-Paul Diaz, Joshua Brewer and Daniel...
At the Federal Trade Commission’s request, a federal judge has temporarily halted, and frozen the assets of, a Montreal operation that bilked more than $14 million from small businesses and churches in the United States for unwanted listings in online business directories.  The FTC seeks to...
The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.”
Blurred lines are the talk of the media world.  No, not that “Blurred Lines.”  What advertisers, consumer groups, academics, and the FTC are trying to put into focus is the blending of ads with news, entertainment, and other content in digital media — sometimes called “native...

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